NEW YORK, April 27, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
This slide deck provides direct answers to the important questions regarding consumers' behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services. The brief highlights the key findings of Datamonitor's FS Consumer Insight survey for the general and life insurance and pensions markets in Brazil Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes. The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector. Life insurance holding generally increase with income, but no clear preference for different products emerges. Life insurance holding peaks amongst those consumers in the top income bandsEthicality is much more important to Brazilian consumers than it is to consumers globally. 27.5% of consumers in Brazil valued 'ethical' in an insurance provider, compared to only 14.3% globallyA large number of Brazilian consumers with a pension are currently not paying into their fund. 25.9% of consumers in Brazil have a pension fund but are not paying into it. This compares to 17.9% of consumers globally. This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers. Uncover white space opportunities across geographies, product sectors, channels and technologies. Better understand the "size of the prize" dictated by consumer choice and verify or challenge internal assumptions via an independent source.
WHAT CONSUMERS WANT
Channel of choice
Motivation for choosing that particular product
To order this report:
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