NEW YORK, April 27, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
This slide deck provides direct answers to the important questions regarding consumers' behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services. The brief highlights the key findings of Datamonitor's FS Consumer Insight survey for the general and life insurance, and pensions markets in China. Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector. In China the most popular channel for purchasing a general insurance product across the majority of areas is the broker/financial advisor channel. 36.5% of consumers used this channel when buying car insurance, and 49.4% used the same channel to buy health insurance.The broker/financial advisor channel is the most common channel of opening in China for life insurance products. 61.6% of consumers used this channel to buy critical illness insurance and 58.9% used the same channel to purchase term life insurance.The most common type of pension product held in China is a company pension that both the employer and employee contribute to. The second most commonly held pension product in China is a company pension that only the employer contributes to.This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.Uncover white space opportunities across geographies, product sectors, channels and technologies.Better understand the "size of the prize" dictated by consumer choice and verify or challenge internal assumptions via an independent source.
WHAT CONSUMERS WANT
Channel of choice
Motivation for choosing that particular product
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