NEW YORK, April 26, 2011 /PRNewswire/ --Reportlinker.com announces that a new market research report is available in its catalogue:
This slide deck provides direct answers to the important questions regarding consumers' behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services. The brief highlights the key findings of Datamonitor's FS Consumer Insight survey for the mortgages and personal loans market in China. Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes. The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector. In China 71.5% of consumers open a mortgage product in a bank branch. This is significantly higher than the global average of 55.2%.A cheap rate is the strongest motivational factor for consumers in China when selecting a mortgage product. 43.9% of consumers are motivated by a cheap rate. The most common function of a personal loan in China is to buy a car, with 41.5% using a loan for this purpose. Only 14.2% of Chinese consumers use a personal loan to consolidate other debts, which is lower than the global average of 27.7%. This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers. Uncover white space opportunities across geographies, product sectors, channels and technologies. Better understand the "size of the prize" dictated by consumer choice and verify or challenge internal assumptions via an independent source.
WHAT CONSUMERS WANT
Channel of choice
Motivation for choosing that particular product
To order this report:
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