Reportlinker Adds Wine- 2010 Edition

Jan 12, 2010, 10:18 ET from Reportlinker

NEW YORK, Jan. 12 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Wine- 2010 Edition

http://www.reportlinker.com/p0171099/Wine--2010-Edition.html

The author estimates that the UK consumer spent a record amount on wine in 2009, an amount that accounts for 20% of all household spending on drinks and 28% of the alcohol market. The market experienced a steady year-on-year growth rate over the review period with a peak of 5.6% growth in 2007 and 1.3% growth in 2009 despite the recession. While beer is still the larger market, the long-term trend is towards drinking wine, almost all of which has to be imported.

The UK is one of the world's largest markets for imported wine and all major producing countries compete here, divided broadly between the Old World (European countries such as France and Italy) and the New World (led by Australia, Chile and South Africa). The market, therefore, divides along national lines, but although almost a quarter of consumers choose wine by country — according to a 2009 NEMS Market Research survey commissioned by Key Note — similar numbers of adults choose by type of grape (e.g. Pinot Grigio, Merlot) or by brand (e.g. Blossom Hill, Jacob's Creek).

For the purpose of statistical analysis this report is divided into two divisions: still wine and sparkling wine. Still wine is subdivided by colour, with white having the largest share of the market (48%) over red (41%), and rose showing a large increase in sales over the review period (111.4%).

Around 25% of consumers choose own-label wines, and this reflects the major role played by the supermarkets, where over 50% of wine is bought. This success is reflected in the demise in this decade of several off-licence chains. Wine is also of growing importance in pubs and restaurants where fashionable wines include sparkling rose and white wine made from the Pinot Grigio grape.

No single company dominates the fragmented wine market, but several major players have emerged including Constellation Brands of the US, Foster's Group of Australia and Pernod Ricard of France. The main British importer is Diageo, with the Blossom Hill brand.

Prospects for future value growth remain reasonably good with wine increasingly seen as the most civilised way of drinking alcohol, and a trend to buying more expensive wines. Key Note predicts a double-digit increase in the market by value between 2010 and 2014.

Executive Summary

1. Market Definition

REPORT COVERAGE

MARKET SECTORS

MARKET TRENDS

An Historical Perspective

Trends in the 2000s

ECONOMIC TRENDS

Population

Table 1.1: UK Resident Population Estimates by Sex (000), Mid-Years 2004-2008

Gross Domestic Product

Table 1.2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (pounds m), 2004-2008

Inflation

Table 1.3: UK Rate of Inflation (%), 2004-2008

Unemployment

Table 1.4: Actual Number of Unemployed Persons in the UK (million), 2004-2008

Household Disposable Income

Table 1.5: UK Household Disposable Income Per Capita (pounds), 2004-2008

MARKET POSITION

UK

Table 1.6: Wine in the Total UK Drinks Market by Value (pounds m at rsp), 2009

Table 1.7: Favourite Alcoholic Drinks of Adults (% of adults), 2009

Overseas

2. Market Size

THE TOTAL MARKET

Table 2.1: The Total UK Wine Market by Value at Current Prices and Volume (pounds m at rsp, million litres and  pounds), 2005-2009

Figure 2.1: The Total UK Wine Market by Value at Current Prices and Volume ( pounds m at rsp, million litres and pounds), 2005-2009

BY MARKET SECTOR

Table 2.2: Types of Wine Bought (% of adults), 2009

By 'Colour'

Table 2.3: The Market for Wine by Colour by Value at Current Prices (pounds m at rsp and %), 2005-2009

Table 2.2: The Market for Wine by Colour by Value at Current Prices (pounds m at rsp and %), 2005-2009

By Still/Sparkling

Table 2.4: The Market for Wine by Still/Sparkling by Value at Current Prices (pounds m at rsp and %), 2005-2009

Table 2.3: The Market for Wine by Still/Sparkling by Value at Current Prices (pounds m at rsp and %), 2005-2009

By Varietal

Table 2.5: Varietals of Wine 'Ever Drunk' (% of adults), 2008

Other Market Sectors

Table 2.6: Wines Bought by Country (% of adults), 2007-2009

3. Industry Background

RECENT HISTORY

NUMBER OF COMPANIES AND EMPLOYMENT

REGIONAL VARIATIONS IN THE MARKETPLACE

DISTRIBUTION

Off-Trade

On-Trade

HOW ROBUST IS THE MARKET?

LEGISLATION

KEY TRADE ASSOCIATIONS

Wine & Spirit Trade Association

Other Associations

4. Competitor Analysis

THE MARKETPLACE

MARKET LEADERS: COUNTRIES

Table 4.1: Principal Origins of UK Wine Imports by Value (%), 2008 and 2009

'Old World' Wines

France

Italy

Spain

Other Old World

'New World' Wines

Australia

US

Other New World

MARKET LEADERS: COMPANIES

Table 4.2: 'Big Five' UK Wine Suppliers, 2009

Constellation Brands

Diageo PLC

E&J Gallo Winery

Foster's EMEA Ltd

Pernod Ricard UK Ltd

Other Companies

OUTSIDE SUPPLIERS

5. Brand Strategy

INTRODUCTION

COLOUR AND COUNTRY

REGIONS AND VINEYARDS

VARIETALS

'BRANDS' AND OWN LABEL

Table 5.1: Selected Leading Wine Brands in the UK, 2009

MARKETING ACTIVITY

Main Media Advertising Expenditure

Table 5.2: Main Media Advertising Expenditure on Wine (pounds 000), Year Ending September 2009

Other Marketing

6. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

7. Buying Behaviour

CONSUMER PENETRATION

Table 7.1: Drinkers of Bottled Table Wine by Amount Consumed (% of all adults), 2004, 2006, 2008 and 2009

METHODS OF CHOOSING WINE

Table 7.2: Types of Wine Bought (% of adults), 2007 and 2009

DEMOGRAPHIC DIFFERENCES IN CHOOSING WINE

Table 7.3: Main Types of Wine Ever Bought by Sex, Age and Social Grade (% of adults), 2009

Table 7.4: Choosing Wine by Varietal, Brand, Country or Region by Sex, Age and Social Grade (% of adults), 2009

Table 7.5: Other Patterns When Buying Wines by Sex, Age and Social Grade (% of adults), 2009

8. Current Issues

IMPACT OF RECESSION

ALCOHOL, HEALTH AND LEGISLATION

OTHER ISSUES

9. The Global Market

OVERVIEW

Old World Versus New World

Wine and Agriculture

EU Harmonisation

Export Markets

Global Wine Companies

10. Forecasts

INTRODUCTION

Forecast Economic Trends

Population

Table 10.1: Forecast UK Resident Population by Sex (000), Mid-Years 2009-2013

Gross Domestic Product

Table 10.2: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2009-2013

Inflation

Table 10.3: Forecast UK Rate of Inflation (%), 2009-2013

Unemployment

Table 10.4: Forecast Actual Number of Unemployed Persons in the UK (million), 2009-2013

FORECASTS 2010 TO 2014

Table 10.5: The Forecast UK Market for Wine by Value at Current Prices (pounds m at rsp), 2010-2014

MARKET GROWTH

Table 10.1: Total Growth in the UK Market for Wine by Value at Current Prices (pounds m at rsp), 2005-2014

FUTURE TRENDS

Volume Versus Value

End of Recession?

Potential Problems

Simplifying the Choice

Retailing Changes

10. Company Profiles

Constellation Europe Ltd

Diageo PLC

Foster's EMEA Ltd

Majestic Wine PLC

Pernod Ricard UK Ltd

12. Company Financials

13. Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Understanding TGI Data

Number, Profile, Penetration

Social Grade

Standard Region

Key Note Research

The Key Note Range of Reports

To order this report:

Wine Industry: Wine- 2010 Edition

More  Market Research Report

Nicolas Bombourg

Reportlinker

Email: nbo@reportlinker.com

US: (805)652-2626

Intl: +1 805-652-2626


SOURCE Reportlinker