Reportlinker Adds Yankee Group Surveys Keep the Pulse of the Anywhere Revolution

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May 05, 2010, 11:24 ET

NEW YORK, May 5 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Yankee Group Surveys Keep the Pulse of the Anywhere Revolution

http://www.reportlinker.com/p0188879/Yankee-Group-Surveys-Keep-the-Pulse-of-the-Anywhere-Revolution.html

The Bottom Line:

Yankee Group has been talking to consumers, enterprises and corporate decision-makers directly for 40 years, but our approach to primary research has evolved in response to the rapid pace of innovation and transformation wrought by ubiquitous connectivity. How Yankee Group conducts primary research -- and what we learn from it -- has exciting implications for communications technology and service providers.

Executive Summary

Primary research is nothing new to Yankee Group -- we've been talking directly to end-users since we were founded 40 years ago -- and of all the forms of primary research, end-user surveys are often the most illuminating. Surveys are a core way that we as analysts track the pulse of attitudes and behaviors of consumers, employees and IT decision-makers. These insights provide the foundation for much of Yankee Group's written research and market forecasts, as we explore how ubiquitous connectivity is transforming consumers, enterprises and the world we live in -- what we call the Anywhere revolution.

In 2010, Yankee Group will field nine different survey products. This report highlights how clients can expect to benefit from these products, emphasizing Yankee Group's unique approach to both survey design (e.g., how we query consumers, employees and IT decision-makers) and survey focus (e.g., what specific behaviors and attitudes we can illuminate through primary research). It also provides a preview of additional refinements planned for 2010.

I. New Behaviors Require New Research Techniques

II. A Razor-Sharp Focus on the Most Transformative Topics

How Yankee Group Consumer Surveys Track the Anywhere Revolution

How the Enterprise Surveys Track the Anywhere Revolution

III. A Commitment to Continuous Improvement

2010 Consumer Survey Refinements

2010 Enterprise Survey Refinements

Added Features

IV. Conclusions and Recommendations

V. Further Reading

To order this report:

Wireless Technology Industry: Yankee Group Surveys Keep the Pulse of the Anywhere Revolution