Reputation Management Firm JW Maxx Solutions Reveals Roundup of 2013's Best Facebook Advertising Tips

Online reputation specialist, JW Maxx Solutions, reveals a list of useful guidelines for businesses to more effectively target their advertising on Facebook.

Jan 13, 2014, 10:30 ET from JW Maxx Solutions

SCOTTSDALE, Ariz., Jan. 13, 2014 /PRNewswire-iReach/ -- The reputation management firm JW Maxx Solutions knows that the way a business of any size appears on the social Internet landscape is vastly important. To this end, these online reputation management experts recommend following certain practices in order to best target Facebook Advertising. Social media users and businesses will find these tips helpful no matter what type of products or services they market or sell.


1. Plan to target connections

Take a look at the company's business page and draft a list of people who have liked it, then target advertising content to appeal to these people's interests, careers and activities. Create compelling ad copy of importance only to the individuals or the businesses that have a business connection. Utilize connections to target for any event, group or page. Online reputation specialist JW Maxx Solutions also recommends clicking on the advanced connection targeting under Connections in the targeting section and enter the Facebook page, event, app, or group name.

2. Check out advanced targeting

Facebook offers advanced targeting tools with the capabilities to help businesses reach individuals that are somehow connected outside of Facebook, yet are comparable to the demographics of the business' top clients. Advanced targeting can be accomplished with similar audiences, custom audiences, as well as Facebook Exchange. Take note of those who have expressed an interest in the businesses' products or services based upon their online actions, such as visiting the website, and target an advertising message to them.

3. Always consider best practices

Reputation management firms recommend aiming business advertising content to influence different segments of a business's top customers. Another possible plan is to create numerous advertising campaigns that test various types of content, titles and images. Based upon these results, the next ad may be changed or somehow improved in order to boost online interactions. To target an ad even more, online reputation specialist JW Maxx Solutions recommends using Facebook's advanced targeting options. By using these options, a savvy business will be able to target by education, workplace position and even relationship status.

Walter Halicki, online reputation specialist, recommends creating content channels such as Facebook to increase ROI on advertising dollars. "A positive online reputation is extremely important to any business. With the help of social media platforms such as Facebook, businesses will enjoy a much better online presence."

To learn more about the benefits of expert online reputation management for small, mid-sized and large companies, contact the reputation management firm of JW Maxx Solutions at

Media Contact: JW Maxx Solutions, JW Maxx Solutions, 480 696 2394,

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