RERC to Provide Daily Mark-to-Market Independent Fiduciary Services for PREI's® Defined Contribution Fund

CHICAGO, Aug. 8, 2013 /PRNewswire-iReach/ -- CHICAGO:  Real Estate Research Corporation (RERC) was recently awarded the contract to serve as the independent fiduciary for the Prudential Retirement Real Estate Fund (PRREF) offered by Prudential Real Estate Investors. RERC is responsible for determining the daily value of PRREF's direct real estate investments and to ensure that the process is transparent, consistent and accurate.

PRREF is among the first offerings of its kind in the defined contribution industry--a product that invests in direct property funds and real estate securities.  Defined contribution plans can access the strategy through professionally-managed asset allocation strategies such as Target Date Funds.

RERC is an independent firm engaged to serve in the best interests of PRREF'sinvestors. In executing its fiduciary responsibilities, RERC utilizes its proprietary web-based valuation management system (VMS) to increase transparency, effectiveness of execution, and accuracy of the daily value reporting process. As one of the industry's most intuitive, innovative, and inclusive systems available, the RERC VMS is able to instantly measure valuation changes and metrics, compare performance to benchmarks, and develop sensitivity analyses across individual assets, groups of assets, or entire portfolios.

PREI, the real estate investment advisory business of Prudential Financial, Inc., is a leader in the global real estate investment management business, offering a broad range of investment vehicles that invest in private and public market opportunities in the United States, Europe, the Middle East, Asia, Australia and Latin America. Headquartered in Madison, N.J., PREI has other offices in Atlanta, Chicago, Miami, New York, San Francisco, London, Lisbon, Luxembourg, Munich, Frankfurt, Paris, Istanbul, Abu Dhabi, Mexico City, Sao Paulo, Beijing, Hong Kong, Seoul, Singapore, and Tokyo. In addition, PREI has representatives in Milan and is establishing a presence in Sydney (pending regulatory approval). As of March 31, 2013, PREI managed approximately $53 billion in gross real estate assets ($37.3 billion net) on behalf of more than 490 clients worldwide. For more information, visit http://www.prei.com.

RERC offers a unique set of core competencies, with its hands-on valuation experience at the forefront. This allows RERC to offer value-add valuation management consulting services, thus providing comprehensive oversight and big-picture perspective. In addition, RERC is an SEC-registered investment advisor, is 100-percent independent and objective, and does not handle any third-party money, thereby minimizing conflicts of interest on key valuation or fiduciary-related engagements.

RERC was founded in 1931, and is recognized throughout the industry as one of the nation's most respected firms dedicated to research, valuation management and consulting services, independent fiduciary services, and management information services. RERC has provided valuation management and consulting services throughout the U.S. for all major property types and for a variety of multi-use and specialized property types. Quarterly investment criteria and independent analysis are presented for the institutional and regional commercial real estate markets, as well as for 48 major metropolitan markets, in the RERC Real Estate Report. For more information about RERC's services, refer to www.rerc.com . 

Media Contact: Barb Bush, Real Estate Research Corporation (RERC), 319.352.1500, [email protected]

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SOURCE Real Estate Research Corporation (RERC)