China has become the world's top beer producer and consumer. In 2015, China produced about 47.16 billion litres of beer with a decline compared to 2014. In 2015, the beer consumption per capita was about 35 litres in China, surpassing the international average. China's beer industry competition pattern basically took shape.
The market concentration rate of the top five giants including China Resources Snow Breweries, Tsingtao Brewery, Anheuser-Busch InBev, Yanjing Beer and Carlsberg reached 76% in 2015, which should rise further. Different from the traditional strategy featured by stressing low prices to occupy more market share, beer manufacturers in the Chinese market gradually focus on increasing the proportion of mid-high products and average prices to enhance the profitability. The average price of the Chinese beer industry is rising, which promotes the increase of profits in the industry.
Key Topics Covered:
1 Research Methodology on China's Beer Industry
2 Operation Status of China's Beer Industry, 2011-2015
3 Analysis on Competition Status in China's Beer Industry, 2013-2016
4 Analysis on Sales Volume of Top 5 Beer Enterprises in China, 2013-2015
5 Analysis on Prices of Raw Materials and Finished Products in China's Beer Industry, 2013-2015
6 Prediction on the Development of China's Beer Industry, 2016-2020