The global baseball equipment market will be driven by a number of growth factors, one of the most important being a worldwide rise in the number of development programs to increase participation in baseball by MLB.
The increasing salaries of professional baseball players and the introduction of a number of baseball tournaments to make it popular enough to potentially be included back in the Olympic Games, which will fuel considerable growth in the market over the next five years. Product innovations will also help to grow the market, such as in the replacement of traditional equipment like heavy leather gloves with new and innovative products.
A trend boosting market growth is product innovation. Innovations in baseball equipment are being made across many product categories. An example is Mizuno's launch of a baseball bat called MaxCor, a heavier balanced bat. The bat consists of an inner hard rigid aluminum barrel and a compressible polymer sleeve. When smashed, the compressible polymer sleeve allows more of the barrel to contact the ball, increasing ball rotation, and flattening the bat's face to increase the size of the crosswise full transfer of energy to the ball when hit by the bat, enabling the ball to travel further.
According to the report, a key driver is the increasing popularity of baseball. Baseball has been gaining popularity across the globe, even in Europe, where the presence of the game is still not very strong. MLB is the oldest major professional sports league in the US and Canada. According to a survey conducted by The Harris Poll, baseball continues to be the second-most popular sport in the US. The number of people who picked baseball as their favorite sport has increased from 14% in 2013 to 16% in 2014.