According to India Diaper Market Overview, 2016-2022, diaper market in India is growing with more than 20% CAGR over last seven years.
Diaper industry has mainly two segments, one is baby diaper segment and the other is adult diaper segment. Baby diapers are the most widely used products whereas adult diaper is still at a nascent stage in India. The baby diaper market is highly consolidated with majority of market being controlled by top three players.
P&G dominates the overall diaper industry, followed by Unicharm India and Kimberly-Clark. Aggressive strategies adopted by Unicharm India to increase its market share had resulted in Kimberly-Clark's loss in last few years.
The company is now challenging the leadership position as P&G's lack of innovation and focus on higher margins is expected to decrease its market share in future. The market for baby diapers in rural India is registering much higher compounded annual growth rate than urban India.
This is a clear indication that consumers are choosing to buy branded good quality diapers for their babies.
Disposable Diaper Market
Modern Cloth Diaper Market
Swim Pants Market
Training Pants Market
Key Topics Covered:
1. Executive Summary
2. Global Diaper Market Outlook
3. India Diaper Market Outlook
4. Company Profiles
- Procter & Gamble Hygiene and Health Care Limited