Research Confirms Industry Shift to Continuous, Comprehensive, and Collaborative Sales and Marketing Planning

SAN MATEO, Calif., June 2, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, will feature results from a new research study conducted by Consumer Goods Technology at the 2011 Consumer Goods Sales and Marketing Summit to be held June 6-8 in New York City.  The research uncovers a broad industry transformation to improve sales and marketing planning processes.  DemandTec is also an event sponsor and is exhibiting on the main show floor.

Key findings from the research include:  

• The industry is at a tipping point with 26 percent of respondents currently utilizing a continuous planning approach.
• The industry is having difficulty adapting to marketplace shifts with nearly 50 percent of respondents reporting dated insights as a hurdle in their current planning process.
• Incorporating collaboration into the planning process continues to be an industry challenge with nearly 80 percent of respondents seeing it as a "very valuable" or "critical area" of improvement to their planning process.

At the summit, DemandTec will demonstrate DemandTec Decisions™, the industry's only comprehensive solution suite enabling integrated sales and marketing optimization, coordinated top-down and bottom-up planning, and true collaboration with retailers using shopper insights and shared analytics.  

"The research conducted by Consumer Goods Technology highlights the importance of a dynamic, holistic, and collaborative approach to sales and marketing planning to further align the manufacturer and retail communities, and to realize even greater returns on marketing and trade investments," said Derek Smith, Vice President of Global Industry Marketing at DemandTec.  "DemandTec Decisions can serve as the foundation to determine the best marketing and sales planning approach to drive better decisions, better results, and more value to manufacturers, retailers, and shoppers."

DemandTec Decisions™ consists of DemandTec Total Trade Optimization™, a comprehensive trade solution leveraging predictive and post-event analytics across strategic and customer trade planning, DemandTec Marketing Plan Optimization™, a solution enabling marketing and brand management to continually identifying the best marketing action, and DemandTec Shopper Marketing Optimization™, a collaborative solution utilizing a retailer's point-of-sale or loyalty data in order to address the needs of the shopper through accurate and actionable shopper analytics.

The research was commissioned by DemandTec and fielded by Consumer Goods Technology in March 2011.  The survey polled Consumer Goods Technology's community, spanning the manufacturing industry, from food and beverage to apparel.  Learn more about the research findings and upcoming webinars by visiting www.demandtec.com/decisions

About DemandTec
DemandTec (NASDAQ:DMAN) connects more than 350 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on nearly four million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Karen Cohen, DemandTec, Inc.
(650) 645-7126
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.