PRINCETON, N.J., Jan. 21, 2015 /PRNewswire/ -- Chris Kuenne, founder of Rosetta (sold to Publicis in 2011 for $575M) and Rosemark Capital Group and lecturer in high-tech entrepreneurship at Princeton University, has launched research designed to define the 4-5 Entrepreneurial Personalities, and how those Personalities drive innovation.
"We're in the midst of another renaissance," says Kuenne. "Magical people, messianic business leaders, are transforming our economy, our communities and people's lives through digital innovation." He adds, "Understanding what makes them tick brings fresh insights and replicable strategies to fellow innovators, would-be entrepreneurs and those in the broader high-growth company ecosystem." (Founder-entrepreneurs can take the test here.)
Kuenne sees real opportunity to contribute to the entrepreneur-innovator oeuvre. While scores of books have explored personality, strategy and crisis management none has used original research, based on proven methodology across multiple industries, to demonstrate how a specific set of rigorously defined personalities are the primary force in the way innovative founders of our day are creating and guiding their firms to achieve breakaway value and impact. Kuenne's hypothesis is that by understanding how each personality type deals with crucible moments in the creation of a company can make all the difference in whether the company achieves escape velocity, the coveted growth stage of all high-growth entrepreneurs.
The research will inform a book Kuenne is developing on the same topic, and is designed for organizational and business professionals at all levels looking for an edge in their success in driving their organization's innovation and growth; entrepreneurs and their teams; policy-makers interested in accelerating innovation and entrepreneurship within their constituencies; and general reader curious about entrepreneurship, innovation and how value is created.
Contact: Stephanie Sandberg
SOURCE Rosemark Capital Group