Residence Inn by Marriott® - Princeton / South Brunswick's Traditional Memorial Day Message of Thanks to Area Veterans Gets a Boost with Social Media Application

Inspired by Marriott's Spirit to Serve, Hotel Associates Delivered Messages to Neighboring Veterans on Memorial Day Using Cards Created by New Online Application fidipidi™

Jun 11, 2010, 12:48 ET from Residence Inn by Marriott - Princeton / South Brunswick

MONMOUTH JUNCTION, N.J., June 11 /PRNewswire/ -- The Residence Inn by Marriott - Princeton / South Brunswick hotel continued a tradition of delivering greeting cards with personalized messages to local veterans and families this year in a new way that brings its social media presence to the real world of customer and community service.

"We've previously shared our own thoughts of thanks with our neighboring veterans on special holidays but for this Memorial Day, we wanted to deliver not only our own messages, but also those of our guests and even our Facebook fans," said General Manager Scott Fisher. "Through a new relationship with fidipidi, a Facebook application for creating and sending personalized greeting cards, the hotel was able to deliver well over 100 individual messages of thanks to veterans as 'random acts of fidipidi'."

Two area assisted living homes were the recipients of the hotel's community outreach. Sharon Hurley of Buckingham Place said, "We were all very touched today by the display of patriotism from the staff of the Residence Inn. More than 15 staff walked across the street to remember the veterans and their families at Buckingham Place. It was a very proud moment for all of us."

Veronica Petroski of Genesis Health Care went on to say, "The residents were so thrilled with their gorgeous fidipidi cards that they couldn't put them down. They kept showing the cards to each other, the attendants, and their families all day."

Fidipidi combines a physical greeting card with the ease of creating an e-card. Yet fidipidi is more than these two things. "Fidipidi is a place where users can spontaneously create a one-of-a-kind memory in an easy, convenient and affordable way that is 'in the moment' and highly personal," said Don Dolan, fidipidi's General Manager.

About the Residence Inn by Marriott – Princeton / South Brunswick

The Residence Inn by Marriott - Princeton / South Brunswick is a premier extended-stay hotel for business or leisure travel located in a quiet, wooded area just four miles from Princeton University. The hotel offers 208 spacious suites with separate living area and fully equipped kitchens, complimentary daily hot breakfast, complimentary grocery shopping services, and seasonal outdoor patio and grilling areas. The Residence Inn by Marriott Princeton-South Brunswick hotel is operated by Interstate Hotels & Resorts (www.ihrco.com), the nation's largest independent hotel management company. As the recent winner of the 2009 "Most Improved Guest Satisfaction Award" for Interstate Hotels & Resorts' select-service division, Crossroads Hospitality, the Residence Inn Princeton-South Brunswick is broadening its culture of combining customer service and community service to provide its guests with a neighborhood atmosphere to thrive on while on extended stays in the Princeton area. To learn more about the hotel, visit www.Facebook.com/ResidenceInnCommunity or for reservations, visit www.Marriott.com/ttnpr.

About Fidipidi

Fidipidi™ is a new online application that allows users to create personalized and printed greeting cards in Facebook. A fidipidi card can be created from hundreds of original card designs and sentiments, or it can be customized further with photos and personalized messages. Once a fidipidi greeting card is created online, it is then printed and mailed to the recipient who receives a real, original greeting card. Another "random act of fidipidi™" is completed - without anyone having to leave home. To learn more visit www.Facebook.com/fidipidi.

Contact:

Residence Inn by Marriott – Princeton / South Brunswick

Scott Fisher, General Manager

Phone: (732) 329-9600

Email: scott.fisher@ihrco.com


Fidipidi

Edward Leos, Manager-Social Media/Customer Advocacy

Phone: (830) 609-6476

Email: edward.leos@fidipidi.com



SOURCE Residence Inn by Marriott - Princeton / South Brunswick



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