Launches "On the Road" Video & Photo Line recently launched its latest and greatest product innovation, On The Road, a high definition video and photo package aimed to strengthen the visual assets of destinations and properties around the globe.

Jul 10, 2013, 13:13 ET from

MINNEAPOLIS, July 10, 2013 /PRNewswire-iReach/ --, a leading leisure travel site has announced their latest product release, On The Road.  In an effort to build on their already impressive collection of HD property videos, destination videos, and high resolution property photographs for travelers, is sending custom wrapped vehicles, drapped in a memorable vacation destination and the company's logo, around the country to professionally film and photograph various vacation destinations and properties.


"What we have seen in the industry in the recent past is a steady decline in the quality of visual assets on the web," said Ryan Bailey, President of "Travelers are really looking for great, verified visuals to help plan their vacation experiences.  We estimate over the next 6 months our professional team will shoot more than 1,000 property and destination videos in High Definition as well as take more than 40,000 verified property photos."

Recent industry statistics show that video and verified photos are of growing importance to consumers when researching, planning and booking their vacations. and their team of knowledgeable travel experts understand this growing trend, and thus see destination and property video no longer as a perk, but a necessity.

"With proper optimization, video increases the chance of a front page Google result by 53%," said Bailey. "Video can also increase conversions up by 9% and average time on site by up to 2 minutes."

It's not just the travelers that will be benefiting from the addition of high definition video and photographs either. partners who utilize the new services will gain exposure and visibility on the YouTube channel which currently boasts more than 2.1 Million views across more than 700 unique travel videos.

"For the properties, whether they are a Large Iconic Resort or small Mom and Pops, the benefits of this offering are too good to ignore.  A professional video and photo shoot can cost 10-20x what our service costs, this really makes achieving high quality visual assets affordable for the first time for many small businesses and scalable for the first time for many larger independents who want to verticalize their photos and videos" said Matt Renner, VP of Business Development for " "Obviously visual assets are a critical component to web presence, especially in the hospitality industry."

To learn more about On The Road, click here.

About® is the most comprehensive online resource for resort and lodge destinations worldwide, serving nearly ten million leisure, group and corporate travelers each year. The site provides travelers direct access to original content, colorful photography and high-quality video for thousands of leisure properties of all types and sizes. Our easy to use visual maps and filters allow Users to quickly find the information they are looking for when researching, planning and booking their resort and lodge vacations.

Media Contact: Andrew Moran,, 651-757-4941,

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