Respect Your Universe, Inc. Undertakes Global Digital Brand Development Targeted at Asia

PORTLAND, Ore., July 30, 2013 /PRNewswire/ -- (TSX VENTURE: RYU) (OTCQB: RYUN) Respect Your Universe, Inc. (RYU) today announced the launch of a marketing and strategic relationship with Guru Online, an integrated online marketing company located in Hong Kong, serving China and Taiwan.  RYU's primary goal is to engage Guru Online to develop and implement website marketing strategies to increase sales and brand identity through social engagement of its future customer base. This effort is also designed to learn more about Asian consumers, and leverage our existing brand properties.

Guru Online specializes in digital marketing, social media, media placement, web promotion, mobile application, app development and viral video production. Over the years, Guru Online has conducted projects with brands such as P+G, L'Oreal Group, The Body Shop, Swatch, Citibank, in addition to over 300 multinational brands of all sizes. Guru Online won the Digital Agency of the Year Award in 2012.

"RYU is excited about the opportunity to work with and benefit from the expertise and reach of this award winning digital agency. We look forward to building sales and brand recognition through expanded web capabilities, linkages, user base, and our reach into this important Asian market. We consider our relationship with Guru Online to be a timely event with an immediate pay off in customer and strategic knowledge, and future pay off in increased sales," said Craig Brod PhD., Chief Executive Officer of RYU. "We are pleased that Guru Online recognizes the emergent power of our brand and is helping us develop the strategies to achieve success in their primary marketplace."

About Respect Your Universe

Respect Your Universe, Inc. is a vertically integrated, active lifestyle apparel brand focused on the needs of individuals and athletes alike. The men's and women's performance and active wear lines are specially designed for people who love to move, feel comfortable and look great. Crafted from organic and/or recycled materials, our products are also designed to help nurture the environment. For more information, visit www.ryu.com.

Disclaimer

Statements regarding a future pay off in increased sales are forward-looking statements, which are subject to risks and uncertainties that may cause the actual results, performance or achievements of RYU to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks and uncertainties include, among others: an economic downturn or economic uncertainty in RYU's key markets; increasing product costs and decreasing selling prices; RYU's inability to anticipate consumer preferences and successfully develop and introduce new products; RYU's inability to manage its growth and the increased complexity of its business; the fluctuating costs of raw materials; RYU's highly competitive market and increasing competition; RYU's inability to successfully open new store locations in a timely manner; and RYU's failure to increase and maintain the value and reputation of its brand. Except as required by law, RYU undertakes no responsibility to update any of the statements contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Respect Your Universe, Inc.