Response Mine Interactive Hires Joel Johnson as Vice President of Media and Search Services
ATLANTA, April 7 /PRNewswire/ -- Response Mine Interactive (RMI) has hired Joel Johnson as vice president of media and search services for the Atlanta-based lead generation agency. His new role includes developing and executing return-on-investment driven interactive marketing programs for the digital agency's high-profile clients.
Prior to joining RMI, Johnson served as the vice president of revenue and e-commerce for HealthGrades where he was responsible for increasing the company's revenue, lead generation and online properties' traffic through the launch of new media products, user acquisition strategies and channel partnerships.
He is also the former product development manager for Match.com where he managed online features, partnerships and products for the online dating site. There he was also responsible for search engine optimization and email strategies.
"Joel brings a wealth of knowledge and experience to the RMI senior leadership team allowing us to provide our clients with the best online marketing talent available in the marketplace," said Ken Robbins, president and founder of RMI. "We're thrilled to have him on board and value the insight and guidance he provides our clients when it comes to positively impacting their bottom lines and growing market share in their respective industries."
With more than 10 years of online media and search engine marketing expertise, Johnson has vast experience in growing revenue and market share for a variety of nationally-renown brands using strategic internet marketing and user acquisition techniques. With a specialization in new product development, he is an expert in successfully launching new product and service offerings for businesses via online and new media platforms to increase customer acquisition and channel partnerships.
Johnson earned a bachelor's degree in business computer information systems from the University of North Texas.
About Response Mine Interactive
Response Mine Interactive (RMI) uses advanced direct response marketing strategy and interactive media optimization to help clients expand their customer acquisition marketing. Founded in 2001, RMI serves leading brands in the travel, health care, home services and retail sectors. Located in Atlanta, Ga., RMI delivers breakthroughs in volume and efficiency built around a unique strategy of margin-based decision making and a culture of testing. RMI's ultimate mission is to acquire more customers for its clients. For more information, visit www.responsemine.com or call 404-233-0370.
SOURCE Response Mine Interactive
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