Response Mine Interactive Reveals the Six Biggest Mistakes Marketers Make in Customer Acquisition Marketing

New White Paper Outlines Why Lead Generation Fails Most Marketers

Jan 27, 2010, 10:00 ET from Response Mine Interactive

ATLANTA, Jan. 27 /PRNewswire/ -- Advanced marketers share six mistakes in their approach to converting online leads, according to a new white paper from the customer acquisition marketing experts at Response Mine Interactive (RMI).

The digital agency's recently released white paper, "Why Lead Generation Fails:  The Six Mistakes Advanced Marketers Make that Kill Customer Acquisition Marketing," reveals the frequent errors marketers make in customer acquisition marketing and outlines the proven lead generation strategies to create powerful customer acquisition channels. These six mistakes include:

  1. Falling into the 'cost per lead' trap
  2. Wasting traffic with poor conversion
  3. Failing to use content to pre-qualify the person
  4. Forcing the form
  5. Stopping after becoming number one
  6. Failing to invest in testing

The white paper also highlights a real-world client case study to demonstrate effective lead generation techniques and business results.

"In pay-per-performance campaigns, many marketers end up paying for leads that don't convert," commented Ken Robbins, president and founder of RMI. "With our experience and expertise in customer acquisition marketing, RMI gives sophisticated marketers the necessary insight to increase conversion rates and create a successful program that gives you not just leads but the customers you're paying for."

RMI's customer acquisition marketing white paper is now available to download for free at leadgenfails.responsemine.com.

About Response Mine Interactive

Response Mine Interactive (RMI) uses advanced direct response marketing strategy and interactive media optimization to help clients expand their customer acquisition marketing. Founded in 2001, RMI serves leading brands in the travel, health care, home services and retail sectors. Located in Atlanta, Ga., RMI delivers breakthroughs in volume and efficiency built around a unique strategy of margin-based decision making and a culture of testing. RMI's ultimate mission is to acquire more customers for its clients. For more information, visit www.responsemine.com or call 404-233-0370.

SOURCE Response Mine Interactive



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