SCOTTS VALLEY, Calif., May 30, 2013 /PRNewswire/ -- ResponseTek, the leader in enterprise Customer Experience Management (CEM) software solutions, today announced its selection of Nadel Phelan, Inc. as its public relations firm of record. ResponseTek chose Nadel Phelan for its comprehensive public relations offering and expertise in customer experience management and workflow processes.
- Informa Telecoms & Media has identified Customer Experience Management (CEM) as one of the top ten trends for 2013 for the telecoms and media sectors.
- According to a recent ABI research report, CEM for mobile is a billion dollar market opportunity in 2013.
- ResponseTek's CEM suite, the Listening Platform™, helps its clients focus on improving customer experience by integrating the voice of the customer into their business operations.
- ResponseTek's Listening Platform™ enables real-time reporting and analytics, multi-channel data collection and integrated workflow processes that are necessary to drive continuous improvements in customer experience.
- Syed Hasan, president and CEO, ResponseTek, said: "Nadel Phelan's strategic insights and expertise in our target markets made them our top choice to drive media and analyst awareness of our comprehensive CEM platform. We are looking forward to partnering with the Nadel Phelan team to accelerate the visibility of our offering with customers, partners, media and analyst communities."
- Paula Phelan, CEO, Nadel Phelan, said: "In today's business environment, the ability to understand customer requirements and satisfaction in real time has become vitally important. Our partnership with ResponseTek will help to establish a new standard in CEM."
About Nadel Phelan, Inc.
Founded in 1993, Nadel Phelan, Inc. specializes in comprehensive public relations for a roster of clients ranging from venerable industry giants to exciting startups. By combining high-level industry knowledge with in-depth technology experience, Nadel Phelan provides its clients with the strategic and tactical services necessary to establish and maintain marketplace awareness essential in obtaining and preserving a competitive edge. Nadel Phelan is headquartered in Scotts Valley, California with offices in New York, Hong Kong and London. For more information please visit www.nadelphelan.com or call 831-439-5570.
ResponseTek is the leader in enterprise customer experience management software solutions. World market leaders in finance, telecommunications and retail – including 14 of the world's top telcos, and Bloomberg's top ranked bank – trust ResponseTek to drive millions of customer interactions every week. The ResponseTek Listening Platform™ eliminates silos of information by integrating customer experience data and reporting throughout the entire organization to improve customer satisfaction. Founded in 1999, ResponseTek is headquartered in Vancouver, Canada and operates in over 30 countries throughout North America, Europe and Asia. Additional information is available at: www.responsetek.com
Nadel Phelan, Inc.