Restoration Hardware Evolves Brand To Become RH

New Branding Positions Company to Curate a Lifestyle Beyond the Four Walls of the Home

Sep 17, 2012, 09:05 ET from Restoration Hardware

CORTE MADERA, Calif., Sept. 17, 2012 /PRNewswire/ -- Restoration Hardware today announced the rebranding of the Company to RH, reflecting the current positioning and future direction of the brand.

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Gary Friedman, RH Creator and Curator commented, "Today's RH is a far cry from the hardware and nostalgic discovery item based business it once was. Currently, we circulate four Source Books twice yearly, RH Home, RH Big Style Small Spaces™, RH Outdoor, and RH Baby & Child totaling over 1,400 pages of inspired design." Mr. Friedman continued, "The new branding positions us for the future and reflects our belief that we can curate a lifestyle beyond the four walls of the home."

The new branding was a collaboration between Marc Shillum, a Principal at San Francisco based Method, acclaimed designer Robert Valentine and Gary Friedman.

"RH enhances our identity and moves us beyond our Hardware store beginnings," stated RH, CEO Carlos Alberini. "It enables us to leverage our core capabilities of innovation, curation, and integration of new ideas and businesses." 

The new branding will debut on the cover of the Company's newly designed Fall 2012 Home and Big Style Small Spaces™ Source Books, and on the Company's website beginning the first week of September.

The Company's website can now be accessed by entering

About Restoration Hardware

Restoration Hardware is a luxury brand in the home furnishings marketplace, offering product assortments across a number of categories, including furniture, lighting, textiles, bathware, decor, outdoor and garden, as well as baby and child products. Restoration Hardware operates an integrated business across multiple channels of distribution including galleries, catalogs and websites.

SOURCE Restoration Hardware