Benchmark of the Digital Marketing Presence of Canadian and American Economic Development Agencies for Investment Attraction
MONTREAL, Nov. 20, 2012 /PRNewswire/ - Intelegia will be releasing the results of its benchmark study, " The Canadian American Cities Online Marketing Index ©2012", via its website, (www.intelegia.com) today.
This study measures how well economic development agencies are marketing their regions on the web for investment attraction. "This year, we have seen a clear distinction between early adopters and late comers. Leading agencies are starting to reap the benefits of their efforts and this is just the beginning. We will see additional success stories as CEOs of economic development agencies embrace social media as a competitive advantage" says Isabelle Poirier, President of Intelegia and co-author. The study considered the agencies from the 40 largest metropolitan cities in Canada and the United States.
Halifax, London, Hamilton, Ottawa, Edmonton, Regina, Houston, New York City, Chicago, Tampa Bay and Phoenix are the top ranked cities.
To highlight the importance of online branding for economic development, the report offers insights from thought leaders including: Edward Burghard, CEO of The Burghard Group, Anya Codack, President of YFactor, Eric Canada, Partner of Blane, Canada and Dave Quinn, Executive Director of Bastrop Economic Development Corp.
The report is available at www.intelegia.com and an abstract is posted on the firm's blog.
Headquartered in Montreal, Canada, Intelegia develops and implements marketing strategies leveraging social media in support of economic development, tourism, industry and finance. Intelegia also develops strategies to attract and retain talent and capital investment. With its key expertise in social media, it successfully contributed to communities winning top prizes at the Economic Developers Association of Canada (EDAC) annual awards. Intelegia provides training in North America and in Europe on online marketing research, strategic analysis techniques and the use of social media in marketing and communications. Intelegia publishes a weekly blog post regarding best practices, approaches and tips on the use of social media applications for investment attraction. The blog was launched in 2006 and is read in more than 30 countries. Posts can be read at www.intelegia.com/en.