Retail Analytics Market by Business Function, by Type, by Solutions and by Services - Global Forecasts and Analysis to 2020 for the $2.2 Billion Market

Jan 04, 2016, 11:10 ET from Research and Markets

DUBLIN, Jan. 4, 2015 /PRNewswire/ --

Research and Markets ( has announced the addition of the "Retail Analytics Market - Global Forecast and Analysis to 2020" report to their offering.

The retail analytics market size is estimated to grow from USD 2.2 Billion in 2015 to USD 5.1 Billion by 2020

Due to digitalization there is continuous rise in volume, variety and velocity of data in retail sector, and to analyze these data there is high demand for the solutions and services of retail analytics, driving the market. A number of Small and Medium- Businesses (SMBs) and large enterprises that have conventional brick and mortar retail outlets are rapidly entering the online retail market and hence providing a great market opportunity for the vendors offering retail analytics solutions and services.

Analysis of in-store data for enhanced marketing and operations is expected to gain traction in the forecast period. Merchandising and in-store analytics, marketing and customer analytics, and strategy and planning are the top three fastest-growing business functions in the market. Merchandising and in-store, and marketing and customer analytics are the business functions where a retailer comes in direct contact with the customer and play a major role in enhancing the performance of store and entire retail chain, and hence are vital for revenue optimization as well.

Cloud deployment is the fastest-growing deployment model in the market as it benefits organizations with increased scalability, speed, 24/7 service, and enhanced network. Organizations are adopting cloud deployment as it can avoid costs pertaining to hardware, software, storage, and technical staff. As the data volume and the data sources increases, adoption rate of on-premise solutions decreases. The market size of on-premise deployment is expected to decrease in future.

Effective and accurate data collection, integration, and management play a vital role in increasing the analytical maturity. Data management software is projected to have the largest market size and this is expected to continue in the solution segment of the retail analytics market during the forecast period.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview

6 Industry Trends

7 Retail Analytics Market Analysis, By Type

8 Retail Analytics Market Analysis, By Solution

9 Retail Analytics Market Analysis, By Service

10 Retail Analytics Market Analysis, By Business Function

11 Retail Analytics Market Analysis, By Deployment Model

12 Geographic Analysis

13 Competitive Landscape

14 Company Profiles

- Microsoft Corporation
- Oracle Corporation
- Sap Se
- Sas Institute, Inc.
- Adobe Systems Incorporated
- Microstrategy Incorporated
- Information Builders
- Tableau Software, Inc.
- Qlik Technologies, Inc.

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SOURCE Research and Markets