Retail Analytics Market Driven by Omni-Channel Insights' Demand to 2020

Nov 13, 2015, 07:30 ET from ReportsnReports

PUNE, India, November 13, 2015 /PRNewswire/ --

The global retail analytics market size is estimated to grow from USD 2.2 billion in 2015 to USD 5.1 billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 18.9% from 2015 to 2020. This industry is driven by factors, such as continuous rise in volume, variety, and velocity of data and increasing demand for Omni-channel insights.

Complete report on the retail analytics market spread across 113 pages, profiling 10 major companies and supported with 66 tables and 48 figures is now available at .

The marketing and customer analytics is estimated to contribute the largest market share during the forecast period. Furthermore, due to increasing need of understanding the consumer behavior, merchandising and in-store analytics is expected to gain traction and grow at the highest CAGR in the next five years. Retail analytics consulting and system integration services are expected to grow with highest rate from 2015 to 2020. North America holds the largest share of the retail analytics market; however, MEA is expected to grow at the highest CAGR during the forecast period.

In the process of determining and verifying the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted. Various key people in Tier 1 (30%), Tier 2 (40%) and Tier 3 (30%) companies were contacted for primary interviews. The interviews were conducted with various key people such as C-level (72%), Director level (14%) and other executives (14%) from various key organizations operating in the retail analytics marketplace. The primary interviews were conducted worldwide covering regions such as North America (37%), Europe (27%), APAC (18%), and RoW (18%).

As the role of shrink management is evolving, the retail analytics market offers tremendous upcoming opportunities for growth in the next five years. To mitigate such losses, retailers are rapidly deploying data analytics tools that can provide effective prediction, analysis, and reporting for alleviating shrink. In the complete value chain of the retail industry globally, the shrink rate has been rising.

International Business Machines Corporation (IBM), Microsoft Corporation, Oracle Corporation, SAP SE, SAS Institute, Inc., Adobe Systems Incorporated, Microstrategy Incorporated, Information Builders, Tableau Software, Inc., Qlik Technologies, Inc. are is the various key retail analytics vendors and service providers profiled in the report. Order a copy of  Retail Analytics Market by Business Function (Marketing and Customer Analytics, Merchandizing and In-Store Analytics, Supply Chain Analytics, Strategy and Planning), by Type, by Solutions and by Services - Global Forecast and Analysis to 2020 research report at .

Key vendors in the retail analytics ecosystem were identified and studied individually, to understand the solution/ software offerings and features, business models, pricing models, and their respective customer base. This data was collated and further scrutinized based upon individual company's revenues, contributions from various regions/ countries, industries, and business segments.

Another research on Risk Analytics Market is spread across 149 pages with 70 tables & 46 figures. The report helps understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities. Companies like IBM, Oracle, SAP, SAS, Teradata, WNS, Accenture, Moody's Analytics, Crisil, Mu Sigma and others are profiled in this research report available at .

Explore more reports on the Information Technology & Telecommunication Market at .

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