MOUNTAIN VIEW, Calif. and BEIJING, April 23, 2015 /PRNewswire/ -- Global retail analytics leader, Retail Solutions Inc. (RSi) and iPinYou, China's largest Demand Side Platform (DSP), have entered into a strategic development partnership to best leverage the programmatic advertising boom occurring in China. This exclusive program will integrate real-time insight into daily retail sales from more than 150,000 retail locations globally with the iPinYou DSP to effectively measure the impact of digital advertising on in-store sales, and to optimize campaigns based on the sales performances at individual store locations.
According to iPinYou's report, "Programmatic Advertising in China 2015," released on March 25, 2015, each year more dollars are shifting to programmatic buying causing DSP, DMP, and PDB solutions to be in high demand as advertisers seek new and innovative ways to increase ad efficiency, uncover new opportunities to delivery relevant ads to target markets, and utilize real-time analytics for better decision making and ROI measurement. As the undisputed DSP market leader, boasting 52.8 percent market share in China in 2014, and touching 95 percent of Chinese Internet users, iPinYou is well regarded as an industry visionary and technology innovator. This partnership underscores the company's ongoing pursuit to provide advertisers in China with state-of-the-art digital marketing solutions that will deliver competitive-edge campaigns and increase sales.
"iPinYou is a preferred partner for RSi as we look to expand our digital offering globally and capture Chinese market share," said David Sun, General Manager, Asia Pacific of RSi. "Because RSi has a solid footing and reputation in China already through our core analytics business, we share many of the same CPG customers as iPinYou. As a result, we can work together to best address synergies and opportunities so that our joint customers, and the agencies they work with, can better understand campaign effectiveness, consumer behavior and store response – what's selling, where and why."
By combining RSi's powerful retailer big data analytics with iPinYou's comprehensive Internet advertising solutions, brands and retailers in China will be able to maximize the impact of new product launches, promotions, and seasonal offers. The pilot offering will also enable brands to run different programs and creative executions in targeted geographic areas or neighborhoods in order to determine which stores respond best to which deals. RSi will work with iPinYou over the course of the next year to develop and execute a digital ROI platform that will best address the needs of the retail market in China, seeking to make a productized programmatic advertising solution generally available in 2016.
"As the leading programmatic advertising technology company in China, iPinYou has been an industry pioneer in massive and diversified data acquisition and mining," said Mark Xie, Co-founder and COO of iPinYou. "Establishing strategic partnership with RSi will definitely strengthen iPinYou's advantages in data analytics, which enables us to integrate offline retail data for accurate online advertising."
About Retail Solutions Inc.
Retail Solutions Inc. (RSi) turns retailer data into opportunity – in the store, on the shelf, and with shoppers worldwide. Designed to automate the path to purchase and drive value across the supply chain, RSi's proprietary algorithms, business processes and suite of intelligent, cloud-based applications help the world's leading consumer goods manufacturers listen and respond quickly to consumer demand – ensuring the right product, is in the right store, at the right time. Each day, the RSi platform processes billions of records from nearly 120 major retailers in more than 150,000 locations throughout the world and turns the data into actionable insights for immediate decision making. From solving out-of-stocks, to identifying inaccuracies in the supply chain, to optimizing digital marketing efforts, RSi maximizes product availability, uncovers new business opportunities and drives sales. The RSi platform is trusted by more than 500 global CPG companies including such household names as Colgate-Palmolive, Nestle and Procter & Gamble. To learn more about the company, visit: http://www.retailsolutions.com/
Founded in 2008, iPinYou is the largest programmatic buying DSP platform in China. As an Internet technology company, iPinYou is keen on driving ad evolution and constantly improving the efficiency across the digital ad industry through technological innovations. Adhering to leading international RTB frameworks, intelligent algorithms, and advanced patented audience targeting technologies, iPinYou helps advertisers successfully launch various forms of programmatic buy DSP campaigns. iPinYou has established a world-leading R&D team in data mining and machine algorithm, owning leading big data research methods of ad technology, and independently developing the OPTIMUS™ System. It is the first smart advertising and optimization platform in China to operate on the basis of massive data supporting not only PC, video and mobile ad individually, but also cross-screen advertising. According to authoritative research analysis, iPinYou now accounts for 52.8% market share in China's programmatic buy branded marketing.
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SOURCE Retail Solutions Inc.