MOUNTAIN VIEW, Calif., Nov. 3, 2015 /PRNewswire/ -- Global retail analytics leader, Retail Solutions Inc. (RSi), today announced the general availability of its Retail Execution Optimization (REO) offering. This new, innovative approach dramatically enhances the productivity of merchandising and sales teams, helping Consumer Packaged Goods (CPG) companies and their field team partners design, execute, monitor and fine-tune more effective approaches to store visits.
"CPG companies are making massive investments in store presence, either directly or in cooperation with brokers," said Jon Golovin, RSi's Chairman and Chief Executive Officer. "We are uncovering tremendous opportunities in driving the effectiveness of this investment at all levels: in the store, by focusing the resources on the right problems but also at headquarter, by building transparency and adopting a better discipline in the design, planning and governance of these programs."
RSi's Retail Execution Optimization solution supports a comprehensive framework to operate industry-leading in-store merchandising and sales programs. Amongst many other features, REO enables CPGs to:
- Understand the value of each in-store intervention (looking at each action individually and the sales it helped create or save)
- Measure the true impact of the in-store program on total sales on sales
- Leverage this information to build better call plans (most valuable stores to visit based on opportunity and responsiveness, best actions to produce return on investment, resource plan...)
Andy Matthews, RSi's Vice-President of Sales for North America, presented REO to attendees of Consumer Goods Technology Business Technology Leadership Conference in Orlando in October 2015. Feedback was unanimously positive. "We have focused the last 6 months on proving REO and our approach in multiple customer pilots," commented Matthews. "At a time where every investment is scrutinized and challenged, the industry has welcomed an opportunity to bring clarity and objectiveness in these field programs. However, most importantly, all customers experienced sales performance breakthroughs for their in-store teams. At a time when growth and budgets are both equally difficult to find, this is a superb opportunity to drive both with the exact same resources."
Gartner and Consumer Goods Technology ranked Retail Activity Optimization and Retail Execution Monitoring as two of the top 10 sales and marketing related technology investments for CG companies. Gartner also ranked Retail Activity Optimization as a High Benefit Emerging Technology in its 2014 Hype Cycle for Consumer Goods, stating in particular "the prize is too big to be overlooked."
RSi's implementations of REO have doubled the productivity of field teams and have generated sales increases of 2 to 6% per annum for RSi customers. To learn more about how REO works, RSi will offer a webinar on Wednesday, December 9, 2015. A registration page can be found here.
About Retail Solutions Inc. (RSi)
Retail Solutions Inc. (RSi) turns retailer data into opportunity - in the store, on the shelf and with shoppers worldwide. Designed to automate the path to purchase and drive value across the supply chain, RSi's proprietary algorithms, business processes and suite of intelligent, cloud-based applications help the world's leading consumer goods manufacturers listen and respond quickly to consumer demand - ensuring the right product, is in the right store, at the right time. Each day, the RSi platform processes billions of records from nearly 100 major retailers in more than 150 locations throughout the world and turns the data into actionable insights for immediate decision making. From solving out-of-stocks, to identifying inaccuracies in the supply chain, to optimizing digital marketing efforts, RSi maximizes product availability, uncovers new business opportunities and drives sales. The RSi platform is trusted by more than 500 global CPG companies including such household names as Colgate-Palmolive, Nestle and Procter & Gamble. To learn more about the company, visit: http://www.retailsolutions.com/
Laurie Speaks, Director of Marketing
PRLog ID: www.prlog.org/12507772
SOURCE Retail Solutions Inc. (RSi)