MOUNTAIN VIEW, Calif., Oct. 19, 2015 /PRNewswire/ -- Global retail analytics leader Retail Solutions Inc. (RSi), announced today 34 of the top consumer packaged goods (CPG) Target teams attended their annual Target User Group session in Minneapolis, MN. Attendees representing over 150 of Target's competitive category classes reviewed newly added core product enhancements and tangible examples, presented by their peers, of how the RSi solutions enabled their respective companies to provide valuable insights and drive tangible operational and strategic improvements at Target.
Henry Li, Target Channel Director, RSi, showcased new features to enhance the user experience when utilizing RSi reports. "This is a very exciting time to be a part of this team and help our users fully capitalize on their data to drive better business results and growth at Target," remarked Li.
Presentations from CPG companies covered a wide range of best-in-class case studies. Steven Reinemund, Target Sales Lead of Danone's US business, mentioned, "I really love what RSi is doing with mobile. I think it's very unique," then strongly urged the audience to try the Mobile Reports, which enable users to dynamically interact with their reports in the store and with the retailer. Other suppliers echoed the sentiment saying that this new capability is a perfect fit for the needs of on-the-go managers.
Another newly-introduced business intelligence module, the RSi Heat Map, was noted as a "very powerful and visual tool" according to John Briggs, a Mondelez International Senior Category Manager. This feature provides users automated visualization of geographic trends based on preferred segmentation, and enabled Briggs to successfully profile snack flavor preferences across the United States to support Target's localization strategy.
Mondelez International and Danone both highlighted how the insights they were able to generate, thanks to the RSi tool's flexibility, helped their conversations with their Target counterparts. According to Reinemund, "The Heat Map has really helped [Danone] address in-stock and out-of-stock issues, send more inventory to top stores, and to get the pulse on what's going on in our business. It's one of the coolest features I've ever seen in a data visual... it saves me a tremendous amount of time, is very dynamic, and [Target] buyers love it."
Attendees also reviewed the internal usage of the recently released Weekly, Monthly and Quarterly Scorecards tracking key sales metrics across stores. Users emphasized the benefits of the timing of these reports since they are available before similar syndicated data. "These have been a game-changer for us in terms of our internal reporting," concluded Reinemund.
The User Group wrapped up that afternoon with a Q&A session and light refreshments. "Seeing the amazing value each customer generates from our solution is a moment of pride for our entire team," said Li. "The success of this user group was a direct result of the strong, collaborative efforts from the Target team and our customer teams, and will continuously improve the experience of guests at Target."
About Retail Solutions Inc.
Retail Solutions, Inc. (RSi) turns daily POS data into opportunity - online, in the store, and on the shelf. Designed to automate the path to purchase, drive value across the supply chain, and ensure measurement of store-level impact, RSi's proprietary algorithms, suite of intelligent, cloud-based applications, and digital-to-store ROI platform help the world's leading consumer goods manufacturers listen and respond quickly to consumer demand - ensuring the right product is in the right store, at the right time. Each day, RSi processes billions of records from over 120 major retailers, in more than 150,000 locations throughout the world, and turns the data into actionable and predictive insights for immediate decision-making. From solving out-of-stocks and identifying inaccuracies in the supply chain, to optimizing and measuring digital marketing efforts with ansa, RSi maximizes product availability, uncovers new business opportunities and drives sales. The company is trusted by more than 500 global CPG companies including household names such as Colgate-Palmolive, Nestle and Procter & Gamble. You can find RSi's ansa inside top ad networks and digital marketing platforms including MaxPoint, OwnerIQ and News America Marketing. To learn more about the company, visit: http://www.retailsolutions.com/
Director of Marketing, Retail Solutions Inc.
PRLog ID: www.prlog.org/12503573
SOURCE Retail Solutions Inc.