Retailers to Give Thousands of New Winter Coats to Elementary School Students

Lane Bryant, Fashion Bug and Catherines to Donate 10,000 Coats Nationwide Through The Keeping Kids Warm Program

Oct 25, 2010, 15:00 ET from Charming Shoppes, Inc.

DETROIT, Oct. 25 /PRNewswire/ -- In an effort to make the winter season warmer for children in need, the Keeping Kids Warm® program is donating new winter coats to 5 schools in Detroit. The Keeping Kids Warm program is supported by Charming Shoppes, Inc. and its family of brands: Lane Bryant, Fashion Bug, Catherines, Lane Bryant Outlet, Cacique and Figi's Gifts in Good Taste.

Detroit Coat Distributions are taking place at Webster Elementary School on October 25th, Maybury Elementary School on October 26th, Cesar Chavez Academy Lower and Upper Schools on October 27th, and Neinas Elementary School on October 29th. All events begin at 10:00am.

Starting in October, employees volunteer to organize coat distributions, order and pack coats, and present them in person to children in their communities. Each child receives a brand new, warm winter coat and winter accessories.

The Keeping Kids Warm program is part of Charming Shoppes' ongoing effort to give back to local communities. The Charming Shoppes family of brands is in the business of profiting from the sale of clothing, so giving back to the community by clothing those in need is a natural extension. Charming Shoppes is grateful for the support customers have shown over the years and also for the support received from their vendor base, which assists in the smooth execution of our program.

This is the Keeping Kids Warm program's 15th year of giving. To date, Charming Shoppes' brands have donated nearly 140,000 winter coats to elementary students all over America in such cities as Minneapolis, Cleveland, Chicago, Columbus, Cincinnati, Philadelphia, Milwaukee, Syracuse, Newark and many others. This fall, Keeping Kids Warm will visit 19 schools and present more than 10,000 coats to local children. At the end of this season, the program will have donated close to 150,000 coats in 75 communities across the country, a truly inspiring accomplishment.

Crews are invited to attend the following Detroit Coat Presentation Days:

Tuesday, October 26th: Maybury Elementary School, 4410 Porter Street, Detroit, MI 48209

Wednesday, October 27th: Cesar Chavez Academy Lower School, 8126 W. Vernor Highway, Detroit, MI 48209

Wednesday, October 27th: Cesar Chavez Academy Upper School, 4100 Martin Street, Detroit, MI 48209

Friday, October 29th: Neinas Elementary School, 6021 McMillan Street, Detroit, MI 48209

Keeping Kids Warm is an endeavor of CSI Charities, Inc., a 501(c) 3 non-profit organization. Lane Bryant, Fashion Bug, Catherines, Lane Bryant Outlet, and Cacique operate under the parent company Charming Shoppes, Inc. The company also operates the Figi's family of brands, including the holiday food and gifts catalog Figi's Gifts in Good Taste, the home and gifts catalog Figi's Gallery and its wholesale unit Figi's Business Services.  Charming Shoppes operates approximately 2,100 retail apparel stores in 48 states. The Charming Shoppes family of brands offers the latest styles in apparel, accessories, intimates, and footwear for women of all sizes. For more information about Charming Shoppes and its brands, please visit www.charmingshoppes.com, www.lanebryant.com, www.cacique.com, www.fashionbug.com, www.catherines.com, www.loop18.com, www.figis.com, and www.figisgallery.com.

For more information about Keeping Kids Warm and how to get involved, please email us at keepingkidswarm@charming.com.

SOURCE Charming Shoppes, Inc.



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