RALEIGH, N.C., Feb. 25, 2015 /PRNewswire/ -- Monegenix (https://www.monegenix.com) represents a new direction in financial planning for small business owners and entrepreneurs – a de-emphasis on investment products and services, and a broader vision of helping business owners protect and achieve their core values. Launched in late 2014, the company homepage serves as a resource for reliable, actionable information and strategies. The inaugural blog post functions as an introduction to the process that underpins everything Monegenix does on behalf of its clients.
Monegenix Founder David Lewis believes the laser-like focus on retirement, which is at best an abstract concept that will mean something different for everyone, has hamstrung the entire financial planning industry. "While most advisors and financial planning companies are focused on helping people endlessly accumulate money, we're focused on helping people protect and pursue values. That's where we think the future of financial planning is headed. Money can be inflated. Values cannot."
While investments and assets are obviously necessary, the Monegenix approach sees them as a means to an end. Most financial planners rarely think outside the box that is investment strategy, where asset accumulation is the only goal. This sort of feedback loop makes it difficult to see clients as individuals with unique ambitions. In the realms of self-employment and entrepreneurship, an unconventional financial planning perspective becomes even more important.
As of January 2014, the Bureau of Labor Statistics calculates that 14.4 million people fit its definition of self-employed. The Freelancers Union, which adopts a more generous definition for "independent workers," pegs the number at 42 million. Either way, the entrepreneurs and self-employed of the world constitute a significant but sometimes overlooked sector of the labor force.
Small businesses, meanwhile, are equally vital cogs in the economic engine. According to the Small Business and Entrepreneurship Council, of the 5.68 million incorporated businesses in the US today, more than 99% of them qualify as small businesses – employing fewer than 500 people. Nearly 90% of businesses have fewer than 20 employees. For these employers, one-size-fits-all financial plans just don't work. That's the niche that Monegenix aims to fill.
Looking ahead, Lewis has ambitious plans for Monegenix, including the development of software that incorporates the company's purpose-driven approach to financial planning. Meanwhile, an outreach program will help Monegenix connect with entrepreneurs, independent contractors and SMBs that could tangibly benefit from a new orientation to success and sustainability.
Founded in 2014, Monegenix is a privately owned financial services company that helps businesses, self-employed individuals and independent contractors protect and pursue their highest and most important values. We specialize in designing custom, cash value life insurance policies, advanced field underwriting, and custom financial plans that are purpose, and value, driven.