Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing by Tim Frick

Jun 08, 2010, 08:00 ET from Tim Frick

CHICAGO, June 8 /PRNewswire/ -- Thanks to the rise of social media, web 2.0, blogs, mobile apps, and about a thousand other tools that help people collaborate, optimize, connect, communicate, market, and engage, there are more ways to conduct business online than ever. Rather than wasting money on dull, one-way advertising-based broadcasting though, businesses can use these tools to build more meaningful, long term, mutually beneficial relationships with their customers. Tim Frick's Return on Engagement provides a tangible set of guidelines, tools and techniques to foster relationships with the potential to drive targeted site traffic, build customer communities, and ultimately exceed business goals.

Each of the book's four sections — Strategy, On-Site, Off-Site, and The Return — provides a comprehensive breakdown of available tools, techniques with which to use them, and contextual descriptions that answer the important questions of how, when, where, and perhaps most important, why businesses might want to implement some of these tools into their own production and marketing mix. In addition to learning lessons from personal experience, the book also provides real world case studies profiling people and companies that have had measurable success implementing these various tools and techniques. The companion Web site,, offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter on mobile media, and more.

Tim Frick is the founder of Chicago-based Mightybytes, a creative firm started in 1998 that builds design-driven media, technology and marketing solutions for a wide variety of corporate, education, arts, and not-for-profit clients. Mightybytes won thirteen industry awards for their work in 2008, another fifteen awards in 2009, and has already received a handful of awards in 2010. Tim regularly speaks at conferences and seminars and is also the author of Managing Interactive Media Projects from Cengage Learning (formerly Thomson-Delmar Learning).

Focal Press is a leading publisher of media technology books, publishing essential resources for professionals and students in digital projects, new media and distribution technologies, mass communications, and more.

"With all the hoopla about social media like Twitter, many people are missing a huge opportunity to engage their market through online media that have been around a while: The Web, blogs, video, and more. Tim Frick shows you how to grow your business by intelligently focusing on the less hyped but much more important ways to reach your buyers." 

- David Meerman Scott, bestselling author of The New Rules of Marketing & PR, now published in 24 languages

"...applies pragmatic, results-oriented marketing best practices to the wild west of content strategy and social media. Tim's book will be a valuable asset to any organization wanting to quantify success from their investment in new media."

- Kevin Potts, Creative Director and author of Web Design and Marketing Solutions

Available June 7, 2010

337 pages

978-0240812830 paperback $29.95

Web / Interactive Design 

Focal Press

SOURCE Tim Frick