Reveal Launches Brand Lift Measurement Product Across Nine European Countries

The Leading Out-of-Home Measurement Platform Continues Global Expansion

NEW YORK, March 19, 2025 /PRNewswire/ -- Reveal is pleased to announce the launch of its market leading Brand Lift Measurement product in nine key European markets. Already a proven success in the U.S. and Canada, this innovative solution is designed to deliver actionable insights for advertisers running out-of-home (OOH) campaigns. 

"Our customers operate globally so we want our product to match their offerings," said Reveal's CTO Gabe Frangakis.  "Europe was our logical next step, but we're excited to continue expanding our footprint globally" Gabe added.

A New Standard in OOH Campaign Measurement 
Reveal's Brand Lift Measurement product introduces a reliable and data-driven approach to evaluate the effectiveness of OOH campaigns. By observing mobile location data (GPS signals), the product measures brand lift by comparing responses from two groups—individuals exposed to the advertising campaign and a carefully matched control group that was not exposed. Through surveys fielded to both groups, advertisers gain valuable insights into the impact of their OOH campaigns on metrics such as brand awareness.

Key Features and Benefits

• Precise Audience Insights – GPS-based audience segmentation provides accurate analysis of campaign exposure.

• Actionable Brand Awareness Metrics – Lift analysis clearly identifies the success of your OOH campaign efforts.

• Tailored for European Campaigns – Fully GDPR-compliant to meet regulatory standards for data privacy and security.

• Real User Feedback – Surveys are conducted with users who are not financially incentivized, delivering unbiased and reliable data points.

• Streamlined Process – Comprehensive management of audience data, survey completion, and reporting ensures a seamless experience.

Available Across Nine European Countries
With Reveal's expansion into Europe, those advertising in Germany, the United Kingdom, France, Italy, Spain, the Netherlands, Belgium, Sweden, and Austria can now harness this powerful measurement tool to optimize their advertising investments.

Functionality Designed for Flexibility
The Brand Lift Measurement product offers a simple yet powerful setup tailored to campaign goals. Campaigns with at least 15 million impressions can provide valuable insights.  These campaigns can run for up to three months. Surveys allow advertisers to include up to five custom questions, providing focused and actionable data without overwhelming participants.

Commitment to GDPR Compliance
Reveal remains steadfast in its commitment to data privacy and security. The Brand Lift Measurement product is fully compliant with the European Union's General Data Protection Regulation (GDPR). Data collection and storage processes meet stringent requirements, with all audience targeting focused on measurement rather than retargeting.

About Reveal
Reveal is the leading provider of Out-of-Home (OOH) measurement. Mira Studies from Reveal were the first to measure OOH advertising's impact on foot traffic, in-app purchases, and web-based activity (and since expanded to include brand awareness).  Reveal has expertise in measuring all types of OOH including static, programmatic, place based, and moving.  The company is based in Raleigh, NC and New York, NY. For more information, please visit www.revealmobile.com.

SOURCE Reveal