Revel Spirits Expands its Reach and Launches in New York
REVEL Avila® makes its East Coast debut and is now available for in-store purchases throughout the state
LOS ANGELES, Nov. 8, 2018 /PRNewswire/ -- Revel Spirits, the maker of REVEL Avila®, an artisanal, award-winning agave-based spirit, further expanded its footprint in the US with launch of a new market – New York. Distributed by Southern Glazer's Wine and Spirits, New Yorkers across the state can now experience the REVEL Avila difference as they expand their palates and tastes beyond that of just tequila.
"We've had our eye on New York for quite some time and are proud to now have a presence on both coasts," said Micah McFarlane, CEO co-founder of Revel Spirits. "REVEL Avila has been incredibly well received by our consumers in California and Minnesota and the momentum and excitement we've seen following our award wins across some of the industry's most prestigious competitions, further drives us to build out this new agave spirits category as we plant our flag alongside tequila, mezcal, sotol and bacanora."
Introduced earlier this year REVEL's Avila is not just a new spirit – it represents the formation of a new category under the agave umbrella. Like tequila, REVEL Avila is distilled using 100% Blue Weber agave; however, that's where the similarities stop. Avila can only be produced using agave grown and distilled in the Morelos region, a small state in the south central part of Mexico with a distinctive terroir that's evident in the taste of the final product. REVEL Avila is handcrafted using a blend of roasted and steamed bulbs or piñas, a process that marries the old-world characteristics of mezcal with newer tequila-like techniques to provide a truly one-of-a-kind profile.
"As a distributor, we're always looking for brands that are doing something different, and REVEL is doing exactly that," said Larry Romer, Vice President and General Manager of Southern Glazer's Wine and Spirits of New York. "We're excited to work with REVEL as they stand up this new agave spirits category and educate the industry about Avila."
Sold in upscale bars and liquor stores in Minnesota and California, REVEL is currently available in two expressions: Blanco (SRP $55.00), which is immediately bottled after distillation, and Reposado (SRP $75.00), which is aged for 12 months in a once-used whisky oak barrel to provide a scotch-like taste.
For more information about Revel Spirits, please contact Kyle Kappmeier at 973-850-7366 or [email protected].
About Revel Spirits:
Headquartered in Los Angeles, California, Revel Spirits is a manufacturer and importer of artisanal, all-natural Avila, a new category of agave-based spirits produced in the southern Mexican state of Morelos. Revel Spirits' flagship brand, REVEL Avila, is distilled in Morelos, using only 100% pure Blue Weber agave grown in the mineral-rich soil of the region. Ultra-premium and always smooth, REVEL Avila offers a unique profile which has garnered the brand significant awards and accolades since its 2018 debut.
For more information, visit www.revelspirits.com.
About Southern Glazer's Wine & Spirits:
Southern Glazer's Wine & Spirits is North America's largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer's urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.
MEDIA CONTACT:
Kyle Kappmeier
JConnelly
973-850-7366
[email protected]
SOURCE Revel Spirits
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