Revenew, Creator of The Marketing Network, Secures Series B Venture Capital Funding

PALATINE, Ill., Oct. 30, 2013 /PRNewswire/ -- Revenew, the creator of the first-ever Marketing Network, today announced a $5 million Series B financing investment in their fast-growing technology company. A consortium of investors took interest in Revenew, with Allos Ventures leading the round in partnership with TGap Ventures, and Illinois Ventures.   

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Revenew offers a breakthrough solution to the multi-faceted challenge of engaging local markets through a distribution channel. National brands have long struggled with lack of local brand control and little visibility to their channel's marketing activities and results. In addition, proliferating marketing methods and inconsistent reseller mindshare further complicate matters. 

Revenew's technology provides brands with an online marketing community armed with best of breed tools to fully enable them to guide and control local marketing activities and spend. 

Manufacturers and buying groups are discovering an entirely new way to engage their resellers through the network and provide them the powerful yet easy to use marketing tools they need. Resellers and VAR's appreciate being able to finally run professional, lead-generating marketing programs without all the effort required in the past, and remain focused on running their business. 

"Revenew has created this technology platform to solve a problem that has existed since the dawn of distribution channels...how to provide truly transparent and manageable access to local markets through engaged and now fully-equipped partners," said Don Aquilano, Managing Director of Allos Ventures. "Revenew's network members can market locally with ease.  Until Revenew, no one solution simultaneously addressed all local marketing challenges." 

"The convergence of key trends -- from social networking to the explosion of digital marketing -- makes Revenew the right solution at the right time. Revenew's license-free Marketing Network is a game changer for brands and their channels," said Nasrin Thierer, CEO and Founder of Revenew. "We are thrilled to partner with investors who see the opportunity and are enabling us to more rapidly bring this solution to new markets."

The proceeds from this round will be used to expand the platform into new segments and to continue adding additional functionality and integration with other leading marketing systems. Revenew has established a thriving network of 45+ national brands and thousands of resellers in the consumer electronics, healthcare and information technology industries with accounts that include The Consumer Electronics Association (CEA®), Lutron Electronics, Nuance Communications, Inc. and Samsung Electronics. It's the first-ever marketing network where members share and access marketing programs, content, data and funds.

For more information, visit http://revenew.com.

About Revenew

Revenew is the only technology platform that enables a network of manufacturers, resellers and industry groups to promote brands and generate local demand together through distributed marketing. On Revenew's cloud-based networking platform, members build target databases, access and share marketing content and funds online, customize and co-brand integrated campaigns and track results.  The Revenew Marketing Network enables members to run co-branded, integrated marketing programs faster and easier… and get back to business. For information visit revenew.com and to join go to revenewnetwork.com.

About Allos Ventures

Allos (www.allosventures.com) invests in early-stage technology companies in the Midwest, augmenting the capital provided by angel investors who have helped the companies reach a stage at which they are ready for their first institutional financing round. The fund focuses on industries where the Allos investment team has investing and/or operating experience – primarily software and technology-enabled business service companies. Allos' principals believe in the benefits of a "hands-on" approach to venture capital investing, which allows the firm's partner companies to leverage the business-building skills and resources developed by the Allos principals over the past decade, as well as those of the firm's investors, many of whom are successful entrepreneurs.

About Illinois Ventures

IllinoisVENTURES (IV) is a premier early-stage technology investment firm focused on research-derived companies in information technologies, physical sciences and life sciences. IV starts and builds globally-competitive businesses based on work conducted at Midwest Universities and federal laboratories by bringing together leading researchers and entrepreneurs to mold concepts, vision, intellectual property, sweat and passion into breakthrough, high-growth companies. Conceived and launched by the University of Illinois, IV has been consistently named by Entrepreneur magazine to its national list of the top 100 venture capital firms.

About TGap

TGap is a Michigan-based venture capital firm focused on investing in early stage Midwest growth companies.  TGap was formed in 2002, has over $45MM of capital under management and is actively investing. TGap adds significant value to its investments via assisting portfolio companies with systems development, senior management recruiting, new customer contacts, strategic partnerships and additional financings. TGap investments in medical devices, software, specialty manufacturing, business services, Internet, health-care, and other high growth technology companies.

Media Contact:
Suzanne Martin
Revenew
847-767-3260   
[email protected]

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SOURCE Revenew