26 Sep, 2013, 11:30 ET
PALATINE, Ill., Sept. 26, 2013 /PRNewswire/ -- Revenew, the leader in Channel Networking™, announced the launch of three new enhancements to its marketing network. Each feature has been developed to provide more value to the over 2000 reseller members and 40 brands on the marketing network today. First, the introduction of SearchBurst™ brings a highly innovative and effective search marketing solution to users of the network. Resellers are able to target consumers within 20 miles of their location seeking information about a specific solution. Secondly, the E-newsletter Facebook Application offers network members an alternative to the traditional emailed e-newsletter by enabling broader distribution through the reseller's social network. Revenew delivers original news to members for their Facebook page to attract new customers and engage the member's most valuable customers. Third, automated reports are now available for members to more conveniently monitor campaign results. Members now receive detailed reports on e-mail campaign statistics.
- The Revenew Marketing Network is the consumer electronics industry's platform for marketing with over 2000 reseller members and more than 40 brands that provide campaign content and funds.
- The network provides a common technology platform that allows members to share content, funds and data and then run email, social, online advertising, search, print and telemarketing campaigns from a centralized location.
- Designed to simplify and optimize local marketing for all members on the network, integrated campaigns drive leads to a reseller's private, secure database for lead management and ongoing marketing efforts.
SearchBurst™ Marketing Program
- SearchBurst is a new approach to search marketing that is supplemental to the traditional search marketing that simply drives traffic to a reseller's website. SearchBurst utilizes customized, co-branded microsites to capture topic-specific search traffic to greatly enhance the experience for the searching prospect. It also builds the connection to the reseller in a relevant manner for further follow-up.
- Because SearchBurst is hyper-focused, the campaign is not limited by a timeframe. Campaigns may take three weeks or three months to secure the right 'searchers' that are looking for specific solutions in the member's local area, resulting in higher quality prospects.
- Searchers are directed to a robust, content-rich microsite and presented with the necessary information to learn about the specific solution and an opportunity to request follow-up through a form built into the site.
- Each microsite is built so that specific search terms are synchronized with rich content, driving ad quality metrics that help determine how high ads rank in a search.
- The microsite and the member's website are automatically integrated. The website's navigation bar sits on top of the microsite so the visitor can navigate to the website with one click.
- The key benefit to Revenew Marketing Network reseller members is a higher performing approach to search marketing rather than simply driving traffic to a single page of the reseller's site. Rich, multi-page, topic-specific content is more engaging for the searcher that may be researching a high-end product category. This drives a lower bounce rate in SearchBurst resulting in a higher probability the searcher will continue on the purchase journey with the reseller because the microsite simultaneously is designed to both educate on the topic and engage with the reseller's company.
E-newsletter Facebook Application
- An innovative take on the email newsletter, the new e-newsletter Facebook application enables reseller members on the Revenew Marketing Network to easily place professionally written articles into an app for their Facebook network to access and enjoy.
- The newsletter is a series of articles made available monthly that cover the latest trends, technology and solutions for consumer electronics, security and mobile electronics. They are written in the reseller's voice for consumers, enabling them to stay top of mind with their customer base on a regular basis in a differentiating manner, so that they are perceived as the leader in their local market.
- Members can choose from a library of original content written exclusively for the Revenew Marketing Network and is available as a monthly subscription.
- The newsfeed encourages followers to make regular visits and keeps the reseller top of mind to the consumer.
- Resellers can develop a social relationship with consumers rather than the one-way communication that e-mail provides. Plus, email is typically sent to current customers, whereas social platforms like Facebook can engage prospects as well. The application enables consumers to easily share content with each other, expanding the reseller's reach in the market.
- All marketing campaigns on the Revenew Marketing Network have a comprehensive suite of results made available in the system in order to track performance.
- Graphical reports are now sent to members automatically within one day to track email campaign results.
- The report is being introduced on e-mail products and rolled out to Facebook, search, direct mail and banner advertising in the near term.
- Results can be accessed in the Revenew Marketing Network 24/7. Having results pushed from the system to the member is a value-added feature that busy resellers in particular will appreciate so they can keep focused on their business operations while their marketing programs work to build their business.
Kevin Souers, Chief Technology Officer, Revenew
"SearchBurst is the latest example of how the Revenew Marketing Network leverages content and targeting expertise from some of the world's best marketers and puts it to work where it counts the most, for the trusted resellers in local markets that own the last mile with a savvy customer base. The combination of rich precisely-targeted co-branded content with leading edge marketing technology to drive meaningful local engagement is what makes SearchBurst™ a key component in a reseller's marketing program."
Nasrin Thierer, Founder and CEO, Revenew
"With over 40 brands and more than 2000 resellers on the network today, Revenew continues to provide more ways to leverage integrated marketing with easy access to content, funding and a system that runs everything from email to social to search. System enhancements like SearchBurst, the e-newsletter Facebook App and automated reports to keep the member up to date on performance, amplify the unique capabilities of the Revenew Marketing Network."
Website: Revenew revenew.com
Network: Revenew revenewnetwork.com
Twitter: Revenew @revenewonline
Facebook: Revenew faceboom.com/revenewonline
Revenew is the leader in Channel Networking™ and is the only technology platform that enables a network of manufacturers, resellers and industry groups to promote brands and generate local demand together through distributed marketing. On Revenew's cloud-based business networking platform, members build target databases, access marketing content and funds online, customize and co-brand integrated campaigns and track results. On a single platform, members can run email, social apps and ads, online ads, search marketing and more. Plus, with everything in one place, it's easy to manage leads and campaign results. The Revenew Marketing Network is a unique combination of distributed marketing automation, online fund management, content portal, contact management and business network – enabling all members to engage and grow their businesses faster and easier. For more information visit revenew.com and to join go to revenewnetwork.com.
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