Launches with Tablet and eReader Reviews

Mar 09, 2011, 17:52 ET from

BOSTON, March 9, 2011 /PRNewswire/ today announced the launch of, the newest site in the family of product review publications. features in-depth, scientific reviews of tablet and eReader devices designed for reading ebooks, entertainment and online browsing for today's active consumers.


"We're really excited to be providing consumers with insight in the new tablet and eReader space," said Robin Liss, publisher of "In this emerging and constantly changing market, we're hoping that's unique brand of scientific product reviews will help consumers cut through the hype and find the device that is right for their needs."

Each product review on includes testing of a device's screen performance, battery performance and other features. The reviews delve into specifics on how each device performs as a eBook reader, a music and audio playback device and a video playing device. Also featured is an analysis of the media buying experience for downloading new content. Along with individual product reviews, features buying guides for different user groups such as commuters, laptop replacement users and book lovers.

At launch the new site includes in-depth reviews of the Apple iPad, Amazon Kindle, Barnes and Noble Nook, Sony Reader and other popular reader, tablet and ebook devices. When the iPad 2 ships later this week, will comprehensively cover and review the product helping consumers decide whether or not the new device is right for them.

Founded in 1997, was acquired by USA TODAY in early 2011. provides market-leading, comprehensive revi ews in multiple categories. Each site features standardized, lab-tested, scientific reviews and comparison tools that empower consumers with all the information they need before making a purchase. conducts its testing in dedicated facilities that feature lab quality imaging, acoustic and display testing equipment. These objective, proprietary testing methods give a competitive edge with easy to understand reviews that compare products side-by-side.

The network of technology review publications includes:,,,, as well as international editions. The network reaches an average of 1,000,000 monthly unique readers.

Media Contact: Steve Kelley 617-848-9008, 617-848-9008,