Revlon Launches LIVE BOLDLY Campaign
Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann Announced As Global Brand Ambassadors
Jan 24, 2018, 11:00 ET
NEW YORK, Jan. 24, 2018 /PRNewswire/ -- Today, Revlon launches its new Live Boldly campaign in New York City, introducing four new Global Ambassadors, who join iconic actress Gal Gadot. Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann were chosen to represent Revlon's new campaign platform because they embody what it is to "Live Boldly."
As a top model and advocate, Graham has used her celebrity and voice to challenge conventional perceptions and inspire women everywhere. Her optimism, compassion and strength have changed the industry's perspective by creating a more inclusive definition of beauty.
"I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change," says Graham. "To 'Live Boldly' is the mantra of my life. Every day in the mirror I say to myself, 'I am bold, I am brilliant, I am beautiful,' and together with Revlon, we can inspire all women to do the same."
Aboah, Hammam and Zimmermann are each inspirations in their own right and exemplify many key characteristics of what it means to "Live Boldly." Aboah was recently named Model of the Year by The British Fashion Council, and in 2015 she founded Gurls Talk, an online community dedicated to providing girls with a platform to share their stories, empowering them through a broader community. As a top African-Arabic model, Hammam has graced countless magazine covers and is a fixture on fashion runways around the world. A Brazilian-born cover and runway model and environmentalist, Zimmermann was discovered by a scouting agency at the age of 14 and was named by VOGUE Paris as one of the "30 models of the 2000s."
"Revlon gives us a platform that allows us to be accessible to all different types of women," says Aboah. "To me, 'Living Boldly' means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself."
Revlon's Live Boldly multi-media platform leverages social, digital and in-person interactions to engage, support and empower women through community building, catalytic experiences and inspiring conversations.
Live Boldly launches across all media platforms, beginning today. For additional information on Revlon and to view behind-the-scenes content and additional announcements surrounding Revlon's Live Boldly campaign, visit www.Revlon.com , #liveboldly and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on SnapChat.
About Revlon:
An iconic American beauty brand, Revlon was founded in 1932 with revolutionary opaque nail enamel. Today the brand is regarded as global beauty leader, innovator and color expert, offering consumers in more than 150 countries a range of high quality color cosmetics, under leading franchises including ColorStay, Super Lustrous, Revlon Ultra HD and PhotoReady. The brand has a rich heritage in hair color and care, including ColorSilk, the number one consumer hair color brand in the US. Revlon also offers a wide range of tools for beauty and nail. Revlon serves professional hair stylists and colorists with the Revlon Professional line, offering hair color, hair care and styling products under the Revlonissimo, Nutri Color Crème, Young Color Excel, Be Fabulous, UniqOne, and Equave franchises. Revlon Professional also provides cutting edge education to help salon professionals around the world transform their clients to look their very best. With a long-standing commitment to women's progress, health and well-being, the brand has history of raising funds and awareness for women's issues through signature programs like the Revlon Run Walk and The Revlon Million Dollar Challenge.
SOURCE Revlon