Revolutionary Art Exhibit Returns With The Debut Of Three Customized Hyundai Re:Mix Vehicles

NEW YORK, Sept. 25, 2012 /PRNewswire/ -- Re:Mix Lab is back with three Hyundai vehicles representing the ultimate in style, design, performance and innovation. Each car has a unique personality. The Music 2.0 Veloster Turbo demands attention with its mirror-like chrome exterior, DJ station and sound system that can be heard from blocks away. The Re:Mix Genesis Coupe blends performance and luxury with an aggressive stance, a terra cotta leather interior and carbon fiber throughout. And the Eco-Tuner Elantra GT fuses fashion and enthusiast-inspired design with socially connected technology to create an environmentally aware head turner. With custom audio, one-off materials and bespoke components throughout, each Re:Mix vehicle speaks to the passion, creativity and connectedness that unite us all. Three different builds with three different visions culminate in a celebration of cars, culture, design and innovation. Welcome to the Hyundai Re:Mix Lab.

(Photo: http://photos.prnewswire.com/prnh/20120925/MM80701-a )

(Photo: http://photos.prnewswire.com/prnh/20120925/MM80701-b )  

The Veloster Turbo comes standard from the factory packed with a 7-inch multimedia touchscreen display, Blue Link® telematics system, iPod®/USB and auxiliary input jacks and a 450-watt Dimension® audio system, which makes this vehicle a tech and music lover's dream. To up the ante from last year's Re:Mix Music Veloster, Hyundai took things to the next level with the Re:Mix Music 2.0 Veloster Turbo. The car was inspired by the style, movement and energy of electronic dance music and demands attention with a head-turning chrome exterior, neon orange accents and a Rockford Fosgate pro-audio, competition-level sound system complete with LEDs and strobes. Real-time DJing is made simple when you open the rear hatch—showcasing a motorized TV turned interactive touchscreen DJ station, utilizing Smithson Martin's Emulator. The Music 2.0 Veloster Turbo is ready to take center stage with world-class DJs including concert-ready speakers, mixing software and three subwoofers for the ultimate audio setup.

Blurring the lines of performance and luxury is no easy task with many imitators and few visionaries. Luckily, Hyundai already makes the 2013 Genesis Coupe 2.0T R-Spec with a host of standard performance features, like Brembo® brakes, a new 2.0-liter turbocharged engine with 274 horsepower* and a limited-slip differential for all-around great performance. Additional performance upgrades include an intake, exhaust and racing seats. The exterior of the vehicle was custom painted, accented with hand-laid carbon fiber and given the perfect stance. The interior was reupholstered in terra cotta leather and suede and set off with a gunmetal stitch. Custom speaker pods and a subwoofer box were fabricated to house the premium audio system. The Genesis Coupe is pure exhilaration on the road and offers the driver and passenger an in-car experience second to none.

The themes of efficiency and sustainability instilled the customized 2013 Hyundai Elantra GT with an eco-friendly theme. The exterior was painted matte green and the interior includes recycled tweed fabric. Having fun is key to life so we paired a Nintendo Wii with a 15-inch motorized TV in the rear hatch. The cargo roof rack ensures you'll have plenty of room to see and experience whatever is in store on the road trip of a lifetime with the Elantra GT.

Though inspired by three specific genres, each Hyundai is the ultimate example of collaboration with elements of art, music, fashion, technology and design. To further exemplify the ubiquitous role that collaboration has played in the lives of consumers, H360, the experiential marketing division of Harris Publications, has created a truly memorable experience at the Re:Mix Lab, a travelling culture festival and gallery installation which serves as the backdrop for the custom Hyundai vehicles.  Ben Harris, Chief Operating Officer of H360 remarked, "To build on the success of last year we needed to go back to the drawing board to create something that embodies the spirit of these cars but also make it compelling enough for all the hypebeasts out there to participate." He adds, "We jumped at the opportunity to further expand the 'Exhibit In Collaboration' with the blessing of HMA that serves to further solidify the brand as a supporter of the thought leaders whose works are at the forefront of culture today."

For more information, stop by Re:Mix Lab or visit http://www.remix-lab.com

For media inquiries contact: Marie Assante, R. Couri Hay Public Relations, [email protected], 212-580-0835

ABOUT H360

H360 specializes in three disciplines of consumer engagement including experiential marketing, a digital ad network and traditional media. H360 is the definitive starting point for any brand looking for a true 360-degree marketing experience. H360 offers global marketers and lifestyle brands unique opportunities to connect with today's most influential consumers. From insights and planning to events, promotions, mobile, print, PR and creative, H360 is a truly comprehensive marketing solution. H360 is a division of Harris Publications, one of the country's largest special interest publishers with over 70 different titles. Harris are the publishers of RIDES, XXL and ELEKTRO, and the founders of GUITAR WORLD, REVOLVER and SLAM. H360 and Harris Publications are headquartered in New York, NY.

ABOUT HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

SOURCE H360