Revolutionary Website Donates 25% of Every Purchase to Charity of Choice

LOS ANGELES, July 19, 2011 /PRNewswire/ -- CrushCrushCouture.com, a new website specializing in modestly priced custom and designer jewelry, launches with a plan to change the world – one sale at a time.

Created by Charli Eaton, CrushCrush Couture donates 25% of the price of every item purchased on the site to selected charities. CrushCrush Couture (www.crushcrushcouture.com) features fashionable jewelry – rings, bracelets, necklaces and earrings -- at below retail prices.

Before or after purchasing jewelry on the site, customers choose from one of four accredited, national/international charities that will receive the 25% donation – Direct Relief International, Breast Cancer Research Foundation, American Forests and HEAL (Helping Every Animal League).

"Online jewelry sales in 2008 were estimated at eight billion dollars," says Eaton. "Imagine if two billion dollars from those purchases were donated to charity! That would be a game-changer for most non-profit organizations…and our world. I just love that my customers can indulge themselves by buying jewelry and with the same mouse click, help save the life of an animal, heal the environment, fund cancer research or provide disaster relief. It's the ultimate win-win scenario."

Every month www.crushcrushcouture.com showcases a new jewelry designer with a unique story to tell, along with offering videos demonstrating how to mix and match jewelry styles to make a statement. Social media is a key component of the CrushCrush Couture brand and daily tweets and posts will keep fans informed of new specials, clearance sales and newly featured charities.

"Jewelry is a wonderful way for people to express themselves," says Eaton. "And with CrushCrush, they can truly wear it with pride, because they are giving back with passion to those in need."

CrushCrush is also providing jewelry for the gift bags at this year's Comic-Con International in San Diego.

www.CrushCrushCouture.com

SOURCE CrushCrushCouture.com