Revolutionize Your Kitchen Routine

PARSIPPANY, N.J. April 28 /PRNewswire/ -- FINISH®, the #1 recommended brand by more dishwasher brands, today announced the launch of its Quantumatic™ dishwashing detergent dispenser. FINISH Quantumatic is the ideal solution to revolutionize your kitchen routine because it dispenses the powerful performance of FINISH Quantum™ – so you'll never need to pre-rinse. The innovative new product delivers an unbeatable clean and amazing shine automatically for 12 individual washes.

In a new survey commissioned by FINISH, it was revealed that pre-rinsing dishes and loading the dishwasher is considered the least enjoyable activity when preparing a meal. Eighty percent of respondents said they wished they had ways to shorten the amount of time spent cleaning up after a meal without sacrificing quality.

"We know that moms are always looking for ways to update their lifestyles and often rely on a range of modern tools to keep her household running smoothly," said Ceci Carmichael, chef and former host of Food Network's Calling All Cooks and Good Food Fast.  "With FINISH Quantumatic, she can transform her kitchen routine, without sacrificing quality."

Ceci recommends these tips to help revolutionize your routine in the kitchen:

• Arm Yourself with Apps: Smartphone applications, like on the Apple iPhone®, can be functional as well as entertaining.  Many have been developed to solve even the toughest of kitchen quandaries. For instance, there are apps that do kitchen measurement conversions and apps with fast, healthy recipes. So whether you need a revolutionary new way to calculate conversions, or to get a leg-up on your meal plans, download a few to have on hand.

• Upgrade to Hands-Free Appliances: Everyone wishes they had a third hand in the kitchen. Bring your kitchen into the 21st century by replacing old appliances with new, touch-less appliances. There are paper towel dispensers and trash cans that are activated with the wave of a hand, and sink faucets that turn on with the tap of an elbow.

• Automate Kitchen Clean-Up: With all dishwashing detergents changing to phosphate-free formulations, now is the time to change your routine and try the new revolutionary FINISH Quantumatic. The innovative and effortless new system transforms the kitchen clean-up routine by eliminating the need for pre-rinsing.

• Chore Lists of the Future: Don't count on sticky notes or verbal instructions for your family. Use a fridge magnet that records videos to leave detailed, visual instructions on what to clean and how to cook.

Features and Benefits of FINISH Quantumatic:

• Refillable automatic detergent dispenser that knows when to release advanced detergent to blast away hard to remove stains for 12 washes.
• Unbeatable clean the first time, every time, so you'll never need to pre-rinse.
• Intelligent counter shows the number of washes remaining and indicates when it's time to refill.
• Consumer research has shown that most consumers prefer FINISH Quantumatic to Cascade (vs. Cascade Gel with the Grease Fighting Power of Dawn).

FINISH Quantumatic is available now at retailers with a suggested retail price of $9.99 for a dispenser and refill with 12 washes; a refill two-pack with 24 washes is $10.99; a refill three-pack with 36 washes is $15.49. (Note: all pricing decisions are at the sole discretion of the retailer.) To learn more, visit www.FinishDishwashing.com.

Survey Methodology:

The results are based on 741 interviews, conducted online February 15-16 and 18-19, 2010, among a demographically representative U.S. sample of women who own dishwashers.  Respondents for this survey were selected from among those who have volunteered to participate in online surveys and polls.  The survey was conducted by ONLINE CARAVAN, a service of Infogroup | ORC.  

About FINISH/Reckitt Benckiser

Reckitt Benckiser is a world leader in household, health and personal care. It is a FTSE top 15 company and since 2000 net revenues have doubled and the market cap has quadrupled.  Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – near 40% of revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 17 global powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex and French's, and they account for over two thirds of its net revenue. Reckitt Benckiser people are at the heart of the company's success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including in CSR where the Company has the most ambitious corporate responsibility programme in the industry through its Carbon 20 initiative. Headquartered in the United Kingdom, the Company employs 23,000 people worldwide, with operations in over 60 countries and sales in nearly 200 countries. For more information visit RECKITTBENCKISER.COM.

SOURCE FINISH(R) Dishwashing