RewardingYourself Comparison Shopping App Asks Will That Be Points or Cash?

Free mobile app and web site lets shoppers compare cost of cash prices versus loyalty program currency

KITCHENER, ON, Nov. 16, 2011 /PRNewswire/ - Loyalty and engagement computing leader LoyaltyMatch Inc. today launched RewardingYourself, a mobile app to help shoppers find the best deals when making in store, local, online or loyalty program purchases.

The RewardingYourself mobile app allows shoppers to compare local, online and loyalty program prices then decide whether to use cash or loyalty program points to make the purchase. The app is free now at the Android Market and Blackberry App World.  It will be available at the Apple App store later this month. A web app is also available at RewardingYourself.com. Shoppers who are not members of a loyalty program will still find the app essential for comparing cash prices.

RewardingYourself compares more than three million products from more than 50,000 stores and hundreds of loyalty programs and is powered by the LoyaltyMatch OnDemand social loyalty Software as a Service (SaaS) gamification solution and a patent pending virtual and real currency comparison engine.

RewardingYourself will introduce new social features in time for the "Black Friday" kick-off to the holiday shopping season including integration with the BlackBerry Messenger (BBM) social platform. This will allow the 40 million BBM users worldwide to initiate peer-to-peer shopping with other BBM users, invite friends to join the program or download the RewardingYourself app and post personal messages to all their friends describing their shopping  and rewards experience.

"It is estimated that approximately $16 billion dollars in rewards points go unused each year in the United States," said Brad Ball, president and CEO, LoyaltyMatch Inc. "Globally, four billion loyalty members have more than 30 trillion points, which aren't being used. We launched LoyaltyMatch.com to help loyalty program members get the most out of their points and miles. Since the beginning our members having been telling us that what they want is a tool to help them compare prices and points. The RewardingYourself shopping app is that tool and all of existing LoyaltyMatch.com members from over 100 countries have been automatically enrolled in RewardingYourself," he added.

About LoyaltyMatch Inc. 
LoyaltyMatch Inc. is the loyalty and engagement computing company with a product portfolio that includes LoyaltyMatch OnDemand with Social Loyalty and RewardingYourself.com LoyaltyMatch OnDemand (www.loyaltymatchondemand.com) provides a cloud-based loyalty management and gamification platform with social loyalty engagement (www.social-loyalty.com). RewardingYourself (www.rewardingyourself.com) is the first comparison shopping app for loyalty program rewards. Together they offer the fastest path to the development and delivery of loyalty and engagement initiatives and have revolutionized the way businesses manage customer value. LoyaltyMatch Inc. is based in Kitchener, Ontario, Canada.

SOURCE LoyaltyMatch Inc.