RF|Binder Partners Selected as Agency of Record for Exent

RF|Binder to Manage B2B and B2C Communications Programs for Digital Entertainment Media Company

Jan 24, 2011, 09:00 ET from RF|Binder Partners

NEW YORK, Jan. 24, 2011 /PRNewswire/ -- RF|Binder Partners today announced that is has been named the public relations agency of record (AOR) for Exent, a digital entertainment media company and the world's leading distributor of PC games on demand. RF|Binder was selected for the assignment based on the agency's proven B2B and B2C branding expertise and experience in Exent's key industries including media, telecommunications and technology. RF|Binder's team of seasoned practitioners will work with Exent to strategically position and raise the visibility of the company's managed service which powers the games on demand offerings of leading service providers such as Verizon and Qwest, as well as the company's Free Ride Games gaming site.

"We were impressed by the insight, creativity and execution the RF|Binder team brings to the table in a communications campaign," said Christina Kuzma, chief marketing officer at Exent. "In our constantly evolving industry, we work hard to maintain and extend our market leadership position and know that the addition of RF|Binder will give us the strategic communications counsel and exceptional execution we need as we continue to increase our brand awareness."

Specializing in the marketing, merchandising and broadband-based distribution of video games, Exent combines superior technology and content programming expertise to deliver strong consumer value and engagement and greater loyalty and revenue for service providers and video game publishers. Exent's record of innovation is well recognized in the industry. Earlier this year, the company launched a new GameTanium™ OnDemand service, combining the world's largest PC games catalog, numerous merchandising features and a cutting-edge technology platform. The service has been launched on Verizon and will be rolling out on several other service providers in 2011. Exent also recently introduced the GameTreat Web App, a free app that once embedded, allows website owners to offer more than 250 top quality casual games to their site for free.

"Gaming has emerged as an entertainment medium that crosses all demographics and has become a central part of many people's lives," said Amy Binder, CEO of RF|Binder Partners. "We're gamers ourselves and are excited to combine our passion and expertise to deliver the industry and consumer awareness that will drive additional success for Exent in the future."

About Exent

Exent is the leading global market solutions provider for monetization of PC and mobile video games.  Exent delivers technologies and products for various markets, including video game publishers, broadband service providers, consumer portals, consumer electronic manufacturers, media companies, ad agencies, brand owners, retailers and others.  

About RF|Binder Partners

A member of the Ruder Finn Group, RF|Binder leverages a 60+-years heritage of public relations expertise and creative approaches to focus on the changing needs of Fortune 1000 companies, start-ups, non-profit organizations and governments. The firm was just selected as creative agency of the year by the Holmes Group. Its clients include industry-leading organizations such as Bank of America, Dunkin' Donuts, The McGraw-Hill Companies and Staples. Headquartered in New York City, RF|Binder Partners operates an office in Boston as well as bureaus in Chicago, Philadelphia, Washington DC, Philadelphia, Denver, Orlando and Los Angeles.  It also maintains affiliate relationships with a global network of full service communications agencies.  For more information, please visit http://www.rfbinder.com.

Media Contact:

Lynda Curtis



SOURCE RF|Binder Partners