NASHVILLE, Tenn., April 15, 2015 /PRNewswire/ -- RFD-TV, "Rural America's Most Important Network," officially launched new state-of-the-art studios today, along with a fresh new look, upgraded technology platforms, and all-new live production capabilities. With a presence in nearly 50 million American homes, the new studios help solidify RFD-TV's position as an innovative leader in broadcast media, accompanied by ratings growth at a time of widespread viewership falloff.
"I'm so proud of what we have accomplished," said Patrick Gottsch, founder of RFD-TV. "We are giving our viewers the experience they demand and deserve. Our new look stays true to rural America's roots, while the set design and technology shows how we will grow and thrive in the future, as we connect city and country."
"Viewers will see the difference immediately from our investment and our strategy," said Gary Kanofsky, chief content officer and executive vice president for news. "We assembled the very best people in the industry to work on everything from set design to graphics to data streaming. This represents the state of the art in our business today -- and with a distinctive style you simply won't see anywhere else. We've built a set our audience will relate to and loaded it with the best tools of the trade to create a gorgeous new on-air look."
The technology and design upgrade provides the following for viewers:
- New state-of-the-art studio featuring a main anchor set, complemented by additional areas for interviews, weather, live music and virtual production
- New 3D news graphics presented on an industry-leading platform
- A new RFD-TV network identity package
- Best-of-breed studio video display systems
- Expanded real time commodities and market data
- New live capabilities connecting our Nashville studio to our bureaus in Chicago and Washington D.C.
The upgrade also includes all-new live production capabilities that make it possible for RFD-TV to broadcast live from virtually anywhere. With streamlined production, RFD-TV can cover more stories, while at the same time expand content partner relationships.
"This is exactly what I hoped for when we made this investment. The technology lets us be where our viewers are, giving them a voice," said Gottsch. "To think outside the city, you have to be outside the city, and we are on the move."
Get a first hand look at RFD-TV's new studio and broadcast facilities with Market Day Report host Abby Turpin, as she gives a brief tour from the heart of Nashville's historic Music Row. Watch here: rfdtv.com/story/28589794/rfd-tvs-new-studio#.VS6GkxPF9K5