Rialto Jean Project Opens Pop-Up Shop In New York's South Street Seaport

Sep 05, 2014, 09:30 ET from Rialto Jean Project

NEW YORK, Sept. 5, 2014 /PRNewswire/ -- RIALTO JEAN PROJECT, the Venice-born fashion-and-art philanthropy fashion brand with an editorial cult following, opens a month-long pop-up shop today in New York's South Street Seaport, in conjunction with the New York Fashion Week Spring/Summer presentations kicking off this week around Manhattan. The shop is located on 206 Front Street, an area highly regarded as a new center for fashion, art and high-brow commerce in Manhattan. The Howard Hughes Corporation has provided the retail space to "RJP," as a commercial and residential real estate company with a focus on improving the art, shopping and entertainment offerings in emerging areas, including the Seaport.

The RJP Pop-up Shop will be open to the public daily through September 30th selling hand-painted vintage denim jeans, shorts, shirts, skirts and jackets, from the current and future RJP collections. Customers will also be able to purchase one-of-a-kind bespoke pieces, custom hand-painted by the designer, by appointment only. The shop itself, nestled in an early 19th century federal building, breathes new life and color, with pieces of art and fashion from RJP positioned about, juxtaposed against the solid brick and industrial facades. The creative director and founder of RJP, Erin Feniger hopes to bring the tangibility of the Rialto Jean Project brand to its loyal east-coast customer base in this historic, yet emerging neighborhood. "I am thrilled that we are working in partnership with The Howard Hughes Corporation, during New York Fashion Week, on this exciting retail project," says Feniger, "Since RJP opened our doors in Venice, California one year ago, it has always been our plan and vision to bring the brand experience to New York City, since we have such a large editorial and customer fan base here."

In addition to selling the RJP Collections from 10am-8pm daily, The Rialto Jean Project will curate events and promotions throughout the month. RJP will present their own S/S Collection on the NY Fashion Week calendar in the shop on Tuesday Sept 9th, during an invite-only press event from 6pm-11pm, with two collection viewings for the fashion industry, at 7pm and 930pm.

Rialto Jean Project, was founded in Venice, California in 2013 and is an eco-sustainable, philanthropic denim brand, specializing in hand-painted one-of-a-kind vintage jeans. The brand counts top fashion editors, a-list actors, musicians, and supermodels among its steadily-growing customer base. Founder and Creative Director Erin Feniger uniquely sources and hand-paints recycled vintage Levis and other notable brands as a base for each pair.  Every "RJP" shopping experience is unique, with jeans available in several cuts, colors and styles. Rialto Jean Project sales benefit children through art, with proceeds from sales going directly toward Children's Hospital Los Angeles for innovative, art therapy programs for children. Art therapy helps young patients find a sense of hope, self-esteem, autonomy and competence, in their healing processes. The Rialto Jean Project charitable platform, "Denim Doing Good," exemplifies their work in and dedication to this cause.  Find out more at http://www.rialtojeanproject.com

The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the country. The company is comprised of master planned communities, operating properties, strategic developments and other unique assets spanning 16 states from New York to Hawaii. We are traded on the New York Stock Exchange as HHC and headquartered in Dallas, Texas.  For more information, visit http://www.howardhughes.com

ABOUT THE SOUTH STREET SEAPORT                                                  
The South Street Seaport is a world-renowned destination known for its iconic location on Lower Manhattan. Today, Pier 17 is a world-class shopping, dining and entertainment venue, with a rapidly growing residential population, along the East River, drawing upon the site's history as a bustling marketplace and renowned maritime port. This re-envisioned South Street Seaport locale creates an unparalleled New York experience that is compelling to residents, local finance professionals, fashion designers, artists and tourists, among others. The Seaport is only minutes from Wall Street, Tribeca, Battery Park, City Hall and the New York Stock Exchange.


SOURCE Rialto Jean Project