Richardson to Host Workshop at Sales 2.0 Conference in Boston

Jun 04, 2014, 14:15 ET from Richardson

PHILADELPHIA, June 4, 2014 /PRNewswire/ -- Richardson, a leading global sales training and sales force effectiveness company, today announced that it will host a workshop at the Sales 2.0 Conference in Boston on July 15, 2014. The workshop will focus on how sales teams can leverage insights to provide value to customers and win more deals.

Richardson's President and CEO David DiStefano and Senior Sales Training Consultant Kim Dean will host the session. They will focus on sharing best practices to help salespeople to be able to make a connection with prospective customers. Throughout the workshop, attendees will participate in sample exercises that teach sales teams how to generate and deliver insights that will create credibility and differentiate their solutions from the competition.

In the interactive workshop, participants will learn:

  • A framework for leveraging insights and creating value for customers
  • A process for personalizing Insight Messages
  • Skills for effectively presenting insights, creating needs, and shaping the customer's thinking toward engaging in the sale
  • Risks to avoid when leveraging insights during the sales process

"In today's market, if you want to win, you must be able to differentiate from the competition," says Richardson President and CEO David DiStefano. "We are excited to partner with Selling Power on this event to give sales leaders the opportunity to gain insight into some of the new sales skills that Richardson believes are critical to success."

To learn more about Richardson, please contact Jim Brodo at or visit

About Richardson
Richardson ( helps leaders prepare their organizations to execute sales strategies and achieve business objectives. Richardson has the expertise and resources to help clients scale their initiatives quickly and confidently across their entire sales force and supporting functions. Working together, Richardson identifies sales best practices, evaluates talent, builds capability and consistency through world-class sales training, and sustains necessary change. Through a proprietary customization process, Richardson ensures that each solution reflects the unique culture and values of its client, driving rapid adoption and lasting results.

SOURCE Richardson