Richmond's All Fired Up to Celebrate 15 Years, Donates $1,500 with User-Generated Contest

RICHMOND, Va., April 21, 2011 /PRNewswire/ -- For 15 years, All Fired Up in Carytown has been Richmond's original paint your own ceramics studio for local artists, birthday parties, date nights, field trips and fundraising. To celebrate this milestone, the company that allows customers to create mugs, plates, clay creations and even fused glass art is letting Richmonders compete to earn free studio sessions, gift certificates and more in its I Heart Art contest now through May 8, 2011. The grand prize? A $50 gift certificate to All Fired Up, 15 free studio fees and a $1,500 donation to a local school's art program -- and the winner gets to choose the school.

"The local arts community in Richmond has big needs and we want to help," said Amy Talley, owner of All Fired Up. "It's just too difficult for us to pick one school that needs the money 'the most,' so we created the I Heart Art contest to allow someone in the area, who feels passionately about art, to pick for us."

To enter the I Heart Art contest, all one has to do is visit All Fired Up's 15-year-old Carytown shop or 2-year-old Midlothian studio and paint what art means to them on a coupe salad plate. All Fired Up's team will then pick the best 15 entries and post them to their Facebook page for fans to vote on between May 16 and May 31, 2011. The entry with the most votes from Facebook users will win the $50 gift certificate, 15 free studio fees and $1,500 donation to a local school's art program of their choice. Two runners-up will also win $50 gift certificates; and every participant in the contest will receive $5 in All Fired Up's special tender called "Kiln Cash."

All Fired Up will also host a special event in June to showcase all of the work from the participants, announce the winner and donate the $1,500 to the winning school's representatives. Members of the press are invited to attend this event, and more information will be delivered in the upcoming month.

For more information about the All Fired Up I Heart Art Contest, visit www.Facebook.com/GetAllFiredUp or www.IHeartArtRichmond.com. For interview requests or more information about All Fired Up and it's 15th anniversary, please contact Dave Saunders, President & Chief Idea Officer of Madison+Main, at 804-521-4141 or [email protected].

About All Fired Up

All Fired Up is a paint your own ceramics studio with two locations in Carytown and Midlothian. The studio also allows customers to create glass fusion pieces, and learn wet clay handbuilding and wheel throwing. The Carytown location, now 15 years old, was the one of the first of its kind on the East Coast and the first in Richmond. All throughout 2011, All Fired Up will have special discounts on the 15th of each month and will be hosting the I Heart Art contest to celebrate its 15th anniversary in business. www.GetAllFiredUp.com

SOURCE All Fired Up