SALT LAKE CITY, July 11, 2012 /PRNewswire/ -- As Utah experiences some of its worst heat waves in five years, Richter7, a Salt Lake City-based advertising and public relations agency, has mandated a "No Pants" policy from July 10 to mid-August as a way to stay cool during the summer.
For the fifth straight year, Richter7 employees will be encouraged to wear shorts, skirts, capris, lava lavas, sarongs, kilts and saris – anything but pants – to work until the heat lets up, even in professional meetings with clients. Any employee caught wearing pants during this time will be reported to the agency's "knickerbocker police," who will fine offenders one quarter.
"This is one way of keeping everyone comfortable and relaxed during some of the hottest days we've seen in years," said Tim Brown, Richter7 partner in charge of staying cool.
Salt Lake City historically registers its hottest days of the year in July and August, with temperatures last year topping 103 degrees. On days exceeding 100 degrees, Richter7 will hold a "Cool Down" party, providing frozen treats for its 50-person agency.
"Dancing to our Richter7 rock band, having spontaneous cheers at meetings and joining fun activities like the No Pants policy helps to build strong relationships among coworkers," said Brown. "Even though our main focus each day is to do the best work we can for each client, infusing fun into our daily routines is part of our culture."
"Even clients urge us to come to meetings in no pants. They seem to have a lot of fun with our creative expressions and applaud the effort."
Named Utah's "Best of State" advertising agency eight times, Richter7 is nationally recognized for effective advertising, public relations and design for clients from Wisconsin to Hawaii.