Richter7's Wood Revival Ad Campaign Featured in 2010 Communication Arts Advertising Awards Issue

Salt Lake City, Sept. 28 /PRNewswire/ -- An ad campaign created by Richter7, a Salt Lake City-based advertising and public relations agency, has been selected for inclusion in the prestigious 2010 Communication Arts (CA) Advertising Annual. The campaign was created on behalf of Wood Revival Desk Company, Inc., headquartered in Utah.

"It's a rare honor to be featured in one of CA's world-famous competitions," said Dave Newbold, Richter7 president and executive creative director. "The campaign's visual power is derived from the unusual angles of the photographic images. In addition, pithy headlines encouraged business owners to avoid settling for cheap, breakable furniture despite the recessionary times."

The featured campaign consists of four separate posters, each portraying a rustic carpenter shop, accompanied by headlines such as, "Sure, Corporate America is falling apart. Have you seen what their furniture is made of?" and "Giving desk lamps an inferiority complex since 1979."

Since its inception in 1959, CA has grown to become the largest international trade journal of visual communication, said Newbold. Its annual competitions are juried by internationally respected creative professionals. Last year's competitions included 6,878 entries in advertising, graphic design, photography, illustration and interactive, with only 155 earning honors.

"People seem to be responding to our 'you get what you pay for' messaging, as sales are up at Wood Revival and the company is staying busy," said Scott Rockwood, Richter7 CEO.

"The long-standing Richter7 philosophy is that awards are a bonus for doing the job right in the first place – that is to sell our client's products and services," said Rockwood.

Under Rockwood and Newbold's leadership, Richter7 has been named Utah's "Best of State" advertising agency seven times in the past decade and is nationally recognized for effective advertising, public relations, online interactive and design for clients from Minneapolis to Hawaii.

The Wood Revival ad campaign was developed and executed through the collaborative efforts of Dave Newbold; executive creative director/copy, Scott Rockwood; executive creative director/art and design, Ryan Anderson; art/creative director, Gary Sume; writer/creative director, Chad Hurst; photographer and Cynthia Griffin; production manager.

SOURCE Richter7