BETHESDA, Md. and VIENNA, Va., June 10 /PRNewswire-USNewswire/ -- CureSearch for Children's Cancer today announces that it has partnered with Ringling Bros. and Barnum & Bailey® to raise awareness and research funds for the important issue of pediatric cancer. As part of this new partnership, Ringling Bros. and Barnum & Bailey will participate in cause-related marketing initiatives including Guest Ringmaster opportunities for CureSearch representatives and support for fundraising initiatives.
CureSearch funds and supports the Children's Oncology Group, the world's largest cooperative pediatric cancer research organization. The CureSearch Walk celebrates and honors those whose lives have been affected by children's cancer, while raising funds for lifesaving research.
Ringling Bros.® will be participating in select CureSearch Walks around the country and will create fantastic memories for thousands of families whose lives have been affected by children's cancer.
"We care about the communities which we visit with our Ringling Bros. productions," explains Kenneth Feld, Chairman and CEO of Feld Entertainment, the worldwide leader in producing and presenting live entertainment. "By partnering with CureSearch, we hope to bring more attention and support to their efforts while sharing the joy and thrills that our world class performers bring to families across the United States."
Ringling Bros. and Barnum & Bailey will be participating in The CureSearch Walk – Washington, D.C., on June 21, at 5:00 PM. Visit www.CureSearchWalk.org/dc for more information.
"For many generations, The Greatest Show On Earth® has created memories for children of all ages," said John L. Lehr, President and CEO, CureSearch. "And, now, for the moment, they are putting smiles on the faces of children with cancer and their families."
CureSearch (www.curesearch.org) funds the lifesaving, collaborative research of the Children's Oncology Group, which treats 90% of children with cancer in the United States at more than 230 hospitals.
About Feld Entertainment, Inc.
Feld Entertainment is the worldwide leader in producing and presenting live entertainment experiences that lift the human spirit and create unforgettable memories, with over 30 million people in attendance at our shows annually. Feld Entertainment's productions have appeared in more than 65 countries and on six continents and include Ringling Bros. and Barnum & Bailey®, Feld Motor Sports, Disney On Ice, and DisneyLive!
SOURCE CureSearch for Children's Cancer