LOS ANGELES, April 11, 2012 /PRNewswire/ -- The worst recession in three generations has forced many businesses to curtail advertising.
Yet some executives realize their companies need publicity more than ever to compete for limited consumer dollars. They seek greater exposure on a tighter budget.
The Klinger Group, a full-service and project-based public relations firm specializing in publicity and marketing, has developed an array of media outreach programs to help such businesses build brand momentum in a recessionary environment.
The widely respected Los Angeles public relations firm has consistently shown that a burst of publicity can capture global attention at surprisingly small expenditure.
Its new program, "Recession PR™," offers several short-term options to businesses looking for a strong media presence without ongoing contracts and retainer fees.
These cost-effective options include customized press kits to boost a company's image, expertly crafted news releases to enhance businesses' credibility in the marketplace, and satellite media tours for swift global exposure. The Klinger Group professionals also coach firms that would like to develop a winning PR strategy or set up their own in-house media department.
Sherry Klinger, president of The Klinger Group, said her firm specializes in developing campaigns to create a surge of interest in a company. Such campaigns are designed to maintain a company's media presence through the recession and beyond.
The severe recession coincides with a changing media landscape. Public relations experts help individuals and companies sift through this complex and ever-shifting field to find the right channels for their product or message.
"Strategic media exposure generates editorials, reviews, speaking engagements, unsolicited interviews and 'buzz' that transform the product or company into a household word. Such recognition multiplies every promotional dollar spent," said Klinger.
Businesses keeping a high public profile during an economic downturn emerge stronger than competitors who stand still, waiting for better times.
"Public relations is not a luxury during a recession," Klinger said. "If your public image diminishes during this time, so can your sales. When consumer spending is down, you want to be the one customers notice."
Klinger, who has been in public relations for 20 years, was twice honored by the Los Angeles mayor for her role in promoting businesses worldwide.