ALBANY, N.Y., June 7, 2021 /PRNewswire/ -- Rising consumer preference toward adopting healthy eating habits is generating promising demand for various types of nutrition bars in all worldwide locations. At present, protein-rich bars, energy bars, low carbohydrate bars, and meal replacement bars are some of the key product types available in the global nutrition bars market.
According to a new research report by Transparency Market Research, the global nutrition bars market will gain the valuation of over ~US$ 1.8 Bn by the end of 2030. The market was estimated to account for over US$ 1.2 Bn in 2020.
Nutrition Bars Market: Key Findings
Increased Pool of Health Conscious Population Boosts Market Sales
Over the period of past few years, a remarkable growth in health awareness is observed among major populace from all across the globe. People today are consciously opting for the food products that offer nutritional values along with the taste. This scenario is creating massive sales opportunities for vendors working in the global nutrition bars market.
Players Focus on Strategic Alliances with Social Media Influencers to Boost Product Sales
Several enterprises in the global nutrition bars market are utilizing various strategic promotional activities to grow awareness regarding their products. As a part of their strategy, companies are engaging in paid partnerships with various social media influencers. These strategies are estimated to bring lucrative avenues for the global nutrition bars market in the forthcoming years.
Owing to the busy lifestyle of major population living in all major locations across the globe, this customer pool is inclined toward consuming on-the-go food items that are easy to carry as well as provide nutritional values. This scenario is bringing extensive sales avenues in the global market for nutrition bars from all across the globe.
Nutrition bars Market: Growth Boosters
Increased awareness pertaining to the health benefits of nutrition bars is one of the key factors fueling marvelous sales avenues for the product. Thus, major companies engaged in the global nutrition bars market are experiencing exceptional demand for protein bars.
In order to compensate for different nutrient deficiencies owing to the scarcity of sufficient nutritious food intake, people today are increasing the consumption of nutrition bars. In addition to this, a gradual trend of replacing usual breakfast with nutrition bars including protein bars is pushing high demand avenues in the market. The market is also likely to experience promising sales opportunities on the back of increased product demand from the sportsmen, women, and athletes from all across the globe.
Many players in the market are focused on the development of innovative products in order to attract their customer base. To achieve this motive, they are constantly focused on research and development activities. Several enterprises in this market are increasing interest toward decreasing the sugar content in their products. This strategy is likely to help them in attracting additional customer base in the forthcoming years.
Transparency Market Research is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. Our experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.
Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.