
NEW YORK, July 8 /PRNewswire/ -- Healthcare may be the latest buzz in public consciousness but the industry is often not much more than clinical... and rarely, if ever, considered "creative." That's changing. The American Business Awards just awarded the coveted Stevie Award in the category of "Creative Professional of the Year" to a writer in the healthcare industry.
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Leslie Yeransian, Creative Writer and Multimedia Producer for Rising Medical Solutions received the award at the Marriott Marquis Times Square. Yeransian was up against graphic designers, video editors and a broad range of creatives from Los Angeles to New York City.
"Storytelling has been part of societies for centuries. The spoken word, the written word, the visual image have the uncanny ability to open minds, move hearts and transform social ideas," says Yeransian. "There's a wealth of words and images still left untapped in healthcare, ready to be blended in a fresh way."
Yeransian just recently revamped her company's website (www.risingms.com). Her goals aligned with the company's Director of Marketing, Rachel Racz: "We wanted the writing to not only be more creative, but more approachable and tangible to the reader. Healthcare can be so dry and technical. Our culture is unlike anyone's in our business and we want that to show. From our social media campaigns to our communications with clients, we push for that three-dimensional presentation that comes with superior copy and captivating video."
"I couldn't be more proud. Leslie's award is the result of everything we want to have happen at Rising. We push our employees to work only within the confines of our core values...; after that, the sky's the limit when it comes to creativity," says Jason Beans, CEO of Rising.
More than 3,000 people and companies competed in the American Business Awards. The contest brings out some of America's biggest and boldest companies. This year's award winners encompassed a dynamic range of leaders from Apple's Steve Jobs, Oracle's Larry Ellison to National Hockey League's John Collins.
Leslie Yeransian's Acceptance Speech: http://www.youtube.com/TheStevies#p/u/24/SfcVve4SQfM
2010 Finalists: http://www.stevieawards.com/pubs/awards/403_2183_20410.cfm
About Rising Medical Solutions Inc.
Rising Medical Solutions is a national medical-financial solutions firm that provides leading medical cost containment, care management and financial management services to the group health, auto, workers' compensation, and liability markets. Inc. magazine and the Private Company Index (PCI) rank the Chicago-based company as one of the fastest growing private enterprises in America.
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Jason Beans
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SOURCE Rising Medical Solutions, Inc.
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