RITZ Crackers Calls a NY Blitz on Game Day Snacking

EAST HANOVER, N.J., Jan. 22, 2014 /PRNewswire/ -- It's arguably the most important snacking day of the year. For party hosts and football enthusiasts alike, the big game is synonymous with food and sports fun. But coming up with a championship menu that your guests will enjoy can prove harder than it looks. To help, RITZ Crackers partnered with four iconic New York restaurants to make it easier than ever to tackle game day hunger with a winning snack roster.

With most fans watching pro football's big game from home, RITZ wanted to provide consumers with unique game day entertaining ideas. "We've found that ideas for football parties are one of the most popular recipe searches during this time of year," said Katrina Cohen, Senior Brand Manager of RITZ at Mondelez International. "With New York being the host of the big game as well as one of the most famous dining destinations in the country, we jumped at the chance to partner with some of the most iconic restaurants in the City to create delicious New York-inspired RITZ game day recipes."

From steakhouse bites to New York-style desserts, all RITZ game day recipes are available on Allrecipes.com, the leading site for recipe discovery, making it convenient and fun for consumers to score a touchdown with their guests. The recipes are a simple way to put your guests in a New York state of mind. The winning game day lineup includes:

• Lombardi's RITZ White Pizza Meatball Dip - give your game-day party a little NY kick.
• RITZ Country Fried Ribs with Zesty Ranch Dressing - this version of Dinosaur-Bar-B-Que's ribs are sure to tackle any crowd's hunger.
• RITZ Pastrami and Corned Beef Mini Sandwich – amp-up halftime with a snack-size take on the famous Carnegie Deli signature dish.
• RITZ Humble Pie with Peanut Butter Mousse – win or lose, your celebration will be tasty, courtesy of Serendipity 3.

RITZ is also helping fans prepare their championship menus with step-by-step online tutorials, hosted by chef and television personality George Duran. The videos are available on Allrecipes.com/ritzvideos. In addition, the site offers delicious, New York-style RITZ recipes from Allrecipes Allstars —a group of the most active community members on Allrecipes.com.

To call a RITZ NY Blitz and avoid a menu fumble, visit Allrecipes.com/ritz today. And don't forget to follow the action leading up to game day at Facebook.com/ritzcrackers.

About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion.  Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational. 

About Allrecipes.com
Allrecipes.com, the world's largest digital food brand, receives more than 1 billion visits annually from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes.com is a global, multi-platform brand with 18 web and mobile sites, 11 mobile apps, and 15 eBooks serving 23 countries in 12 languages. In November 2013, Allrecipes.com magazine launched nationwide, and an Allrecipes.com cooking segment premiered on The Better Show. Allrecipes.com is part of Meredith Corporation, the leading media and marketing company serving American women. For additional information regarding Meredith, please visit www.meredith.com. For additional information regarding Allrecipes.com, please visit press.allrecipes.com.

SOURCE Mondelez International, Inc.